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Add a Q1 goal for Adlet #15294

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Add a Q1 goal for Adlet #15294

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Update objectives.mdx
joethreepwood Feb 25, 2026
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Merge branch 'master' into q1-adlet
adletsmykov Feb 25, 2026
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Merge branch 'master' into q1-adlet
joethreepwood Feb 25, 2026
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7 changes: 7 additions & 0 deletions contents/teams/marketing/objectives.mdx
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Expand Up @@ -48,6 +48,13 @@ These are the primary goals the team is prioritizing this quarter.
- **Things we could do:** Update our old hogs to the new style. Update the website, emails, and handbook for them.
- **We'll know we're successful when:** There are no old hogs anywhere.

### Land and expand with influencers (Adlet)

- **Rationale:** Scale what works _and_ keep testing
- **Things we could do:** Reddit influencers. Philomena Cunk. Influencers IRL.
- **We'll know we're successful when:** We test at least one new idea by Q2.
- **What we'll ship:** [Adlet's planning issue](https://github.com/PostHog/company-internal/issues/2772)

## Sidequests

Sidequests are important areas of focus or things the team cares a lot about, but which aren't their primary goal.
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