XS ◾ public/uploads/rules/rules_to_better_tenders/rule (PR from TinaCMS)

categories/client-engagement/rules-to-better-tenders.mdx

@@ -1,11 +1,14 @@
 ---
-_template: category
 type: category
 title: Rules to Better Tenders
-guid: 471816bf-f0df-4835-bf4d-66a90f6f1adc
 uri: rules-to-better-tenders
+guid: 471816bf-f0df-4835-bf4d-66a90f6f1adc
 index:
-- rule: public/uploads/rules/create-comprehensive-tender-proposal/rule.mdx
-- rule: public/uploads/rules/listed-on-tender-platforms/rule.mdx
-- rule: public/uploads/rules/network-with-decision-makers-tendering/rule.mdx
+  - rule: public/uploads/rules/create-comprehensive-tender-proposal/rule.mdx
+  - rule: public/uploads/rules/listed-on-tender-platforms/rule.mdx
+  - rule: public/uploads/rules/network-with-decision-makers-tendering/rule.mdx
+  - rule: public/uploads/rules/rules_to_better_tenders/rule.mdx
+  - rule: public/uploads/rules/do_you_define_win_strategies_and_win_themes/rule.mdx
+_template: category
 ---
+

public/uploads/rules/do_you_define_win_strategies_and_win_themes/rule.mdx

@@ -1,6 +1,11 @@
 ---
 title: Do you define Win Strategies and Win Themes?
 uri: do_you_define_win_strategies_and_win_themes
+categories:
+  - category: categories/client-engagement/rules-to-better-tenders.mdx
+authors:
+  - title: Shane Diprose
+    url: 'https://www.ssw.com.au/people/shane-diprose/'
 guid: 2e17dd3d-08c5-4e20-8ca4-cf597693f2fa
 seoDescription: >-
   Define clear Win Strategies and Win Themes to create persuasive tender
@@ -9,7 +14,7 @@ seoDescription: >-
 created: 2026-01-08T23:05:55.114Z
 createdBy: Shane Diprose
 createdByEmail: [email protected]
-lastUpdated: 2026-01-09T02:53:38.185Z
+lastUpdated: 2026-01-09T04:09:47.177Z
 lastUpdatedBy: Shane Diprose
 lastUpdatedByEmail: [email protected]
 ---
@@ -120,41 +125,32 @@ Tender responses should always be about \*\*what matters to the customer\*\*, no
 
 ##  Examples
 
-\::: greybox
-
-“SSW stands above other vendors because of our hiring process and the quality of our people.”
-
-\:::
-
-\::: bad
-
-Figure: Bad Example – Supplier-centric, impossible to verify, and something every competitor can claim.
-
-\:::
-
-\::: greybox
-
-“SSW’s experienced delivery team ensures high quality outcomes and reduces delivery risk for the customer.”
-
-\:::
-
-\::: ok
-
-Figure: OK Example – More customer-focused, but still generic and unsupported by evidence.
-
-\:::
-
-\::: greybox
-
-“Because SSW has already delivered and supported custom solutions within your .NET-based platform, we understand your architecture, integration points, and delivery standards. This reduces onboarding time, lowers delivery risk, and enables measurable progress within the first sprint, rather than the typical discovery-heavy start required by new vendors.”
-
-\:::
-
-\::: good
-
-Figure: Good Example – Client-specific, clearly differentiated, outcome-focused, and supported by implied evidence.
-
-\:::
+<boxEmbed
+  body={<>
+    “SSW stands above other vendors because of our hiring process and the quality of our people.”
+  </>}
+  figurePrefix="bad"
+  figure="Supplier - centric, impossible to verify, and something every competitor can claim."
+  style="greybox"
+/>
+
+<boxEmbed
+  body={<>
+    “SSW’s experienced delivery team ensures high quality outcomes and reduces delivery risk for the customer.”
+  </>}
+  figurePrefix="ok"
+  figure="More customer-focused, but still generic and unsupported by evidence."
+  style="greybox"
+/>
+
+<boxEmbed
+  body={<>
+    “Because SSW has already delivered and supported custom solutions within your .NET-based platform, we understand your architecture, integration points, and delivery standards. This reduces onboarding time, lowers delivery risk, and enables measurable progress within the first sprint, rather than the typical discovery-heavy start required by new vendors.”
+  </>}
+  figurePrefix="good"
+  figure="Client-specific, clearly differentiated, outcome-focused, and supported by implied evidence."
+  style="greybox"
+/>
 
 ## Win Themes must flow through the entire response
 
@@ -168,8 +164,6 @@ This ensures that:
 
 \- The response feels cohesive and intentional rather than fragmented
 
-\---
-
-Summary
+## Summary
 
 Win Strategies and Win Themes are critical to winning tenders. The Win Strategy sets the direction, while Win Themes provide the memorable, customer-focused reasons to choose SSW. When done well, they make your tender more persuasive, consistent, and far more likely to win.

public/uploads/rules/rules_to_better_tenders/rule.mdx

@@ -1,14 +1,19 @@
 ---
 title: Do you structure your tender responses around the customer’s problem?
 uri: rules_to_better_tenders
+categories:
+  - category: categories/client-engagement/rules-to-better-tenders.mdx
+authors:
+  - title: Shane Diprose
+    url: 'https://www.ssw.com.au/people/shane-diprose/'
 guid: 56b1e6e5-6c69-4128-ae67-ecdbd760f6d4
 seoDescription: >-
   Learn how to write strong, persuasive tender responses by structuring around
   the customer’s problem, proving your claims, and reinforcing clear win themes.
 created: 2026-01-09T02:21:18.902Z
 createdBy: Shane Diprose
 createdByEmail: [email protected]
-lastUpdated: 2026-01-09T03:01:32.299Z
+lastUpdated: 2026-01-09T03:57:38.180Z
 lastUpdatedBy: Shane Diprose
 lastUpdatedByEmail: [email protected]
 ---
@@ -29,7 +34,7 @@ If you start by talking about yourself, you’re trying to sell your company ins
 
 ## Use a clear 4-part structure in every major section
 
-Every significant response in your tender should clearly answer \*\*four questions\*\*, in this order:
+Every significant response in your tender should clearly answer **four questions**, in this order:
 
 ### 1. What is the customer trying to solve?
 
@@ -45,7 +50,7 @@ This reassures the evaluator that you “get it”.
 
 ### 2. How does your solution address that issue?
 
-Describe your approach \*\*in direct relation to the customer’s needs\*\*.
+Describe your approach **in direct relation to the customer’s needs**.
 
 \- Explain what you will do
 
@@ -131,7 +136,7 @@ Strong Win Themes are:
 
 \- Repeated consistently across sections
 
-Avoid vague claims like “best in class”, “industry leading”, or “innovative” unless you clearly explain what that means in practice.
+Avoid vague claims like “We are best in class”, “industry leading”, or “innovative” unless you clearly explain what that means in practice.
 
 Value propositions should always link directly to customer outcomes, not internal capabilities.