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web/pandas/ar/about/citing.md

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+# Citing and logo
+
+## Citing pandas
+
+If you use _pandas_ for a scientific publication, we would appreciate citations to the published software and the
+following paper:
+
+- pandas on Zenodo,
+   Please find us on Zenodo and replace with the citation for the version you are using. You can replace the full author
+   list from there with "The pandas development team" like in the example below.
+
+   ```
+     @software{reback2020pandas,
+         author       = {The pandas development team},
+         title        = {pandas-dev/pandas: Pandas},
+         month        = feb,
+         year         = 2020,
+         publisher    = {Zenodo},
+         version      = {latest},
+         doi          = {10.5281/zenodo.3509134},
+         url          = {https://doi.org/10.5281/zenodo.3509134}
+     }
+   ```
+
+- [Data structures for statistical computing in python](https://pub.curvenote.com/01908378-3686-7168-a380-d82bbf21c799/public/mckinney-57fc0d4e8a08cd7f26a4b8bf468a71f4.pdf),
+   McKinney, Proceedings of the 9th Python in Science Conference, Volume 445, 2010.
+
+   ```
+     @InProceedings{ mckinney-proc-scipy-2010,
+       author    = { {W}es {M}c{K}inney },
+       title     = { {D}ata {S}tructures for {S}tatistical {C}omputing in {P}ython },
+       booktitle = { {P}roceedings of the 9th {P}ython in {S}cience {C}onference },
+       pages     = { 56 - 61 },
+       year      = { 2010 },
+       editor    = { {S}t\'efan van der {W}alt and {J}arrod {M}illman },
+       doi       = { 10.25080/Majora-92bf1922-00a }
+     }
+   ```
+
+## Brand and logo
+
+When using the project name _pandas_, please use it in lower case, even at the beginning of a sentence.
+
+The official logos of _pandas_ are:
+
+### Primary logo
+
+<table class="table logo">
+    <tbody><tr>
+        <td>
+            <img alt="" src="{{ base_url }}static/img/pandas.svg"/>
+        </td>
+        <td style="background-color: #150458">
+            <img alt="" src="{{ base_url }}static/img/pandas_white.svg"/>
+        </td>
+    </tr>
+</tbody></table>
+
+### Secondary logo
+
+<table class="table logo">
+    <tbody><tr>
+        <td>
+            <img alt="" src="{{ base_url }}static/img/pandas_secondary.svg"/>
+        </td>
+        <td style="background-color: #150458">
+            <img alt="" src="{{ base_url }}static/img/pandas_secondary_white.svg"/>
+        </td>
+    </tr>
+</tbody></table>
+
+### Logo mark
+
+<table class="table logo">
+    <tbody><tr>
+        <td>
+            <img alt="" src="{{ base_url }}static/img/pandas_mark.svg"/>
+        </td>
+        <td style="background-color: #150458">
+            <img alt="" src="{{ base_url }}static/img/pandas_mark_white.svg"/>
+        </td>
+    </tr>
+</tbody></table>
+
+### Logo usage
+
+The pandas logo is available in full color and white accent.
+The full color logo should only appear against white backgrounds.
+The white accent logo should go against contrasting color background.
+
+When using the logo, please follow the next directives:
+
+- Primary logo should never be seen under 1 inch in size for printing and 72px for web
+- The secondary logo should never be seen under 0.75 inch in size for printing and 55px for web
+- Leave enough margin around the logo (leave the height of the logo in the top, bottom and both sides)
+- Do not distort the logo by changing its proportions
+- Do not place text or other elements on top of the logo
+
+### Colors
+
+<table class="table">
+    <tbody><tr>
+        <td style="text-align: center;">
+            <svg xmlns="http://www.w3.org/2000/svg" width="100" height="100">
+                <circle cx="50" cy="50" r="50" fill="#150458"/>
+            </svg>
+
+            <br/>
+            <b style="color: #150458;">Blue</b><br/>
+            RGB: R21 G4 B88<br/>
+            HEX: #150458
+        </td>
+        <td style="text-align: center;">
+            <svg xmlns="http://www.w3.org/2000/svg" width="100" height="100">
+                <circle cx="50" cy="50" r="50" fill="#ffca00"/>
+            </svg>
+
+            <br/>
+            <b style="color: #150458;">Yellow</b><br/>
+            RGB: R255 G202 B0<br/>
+            HEX: #FFCA00
+        </td>
+        <td style="text-align: center;">
+            <svg xmlns="http://www.w3.org/2000/svg" width="100" height="100">
+                <circle cx="50" cy="50" r="50" fill="#e70488"/>
+            </svg>
+
+            <br/>
+            <b style="color: #150458;">Pink</b><br/>
+            RGB: R231 G4 B136<br/>
+            HEX: #E70488
+        </td>
+    </tr>
+</tbody></table>