The bank wants to monitor credit and debit transaction behavior across branches, banks, and customers. Key problems include:
- Identifying top spending customers & high-traffic branches
- Detecting preferred payment methods
- Monitoring periods of low transaction activity
- Detecting suspicious or potentially fraudulent transactions
This Tableau dashboard supports smarter transaction monitoring, flags unusual activity for investigation, and helps improve customer experience, financial control, and risk management.
- Transaction Volume by Bank & Branch
- Transaction Trend Overview
- Top 10 Customers by Balance & Amount
- Transactions Amount & Count
- Branch-wise Balance & Transactions Over Period
- Credit to Debit Ratio
- Net Transaction Amount
- Total Amount, Balance, Debit & Credit Amount
- High-Risk Transaction Counts
- All branches demonstrated stable transaction performance, indicating operational consistency.
- Diverse customer preferences and high digital adoption rate.
- Kotak Mahindra Bank recorded the highest debit card transaction volume, indicating strong card penetration.
- Boost Transactions: Offer discounts or cashback during low-activity months.
- Rewards & Loyalty: Introduce reward programs for top spenders and frequent users.
- Fraud Risk Management: Set alerts for unusual or high-risk transactions.
- Customized Offers: Provide deals based on customers' payment methods.
- Credit-Debit Monitoring: Maintain balance to mitigate financial stress risk.
- Branch Resource Planning: Distribute staff and targets equally due to similar volume across branches.
- Trend Monitoring: Analyze monthly trends to detect early signs of financial distress or fraud.
- Tool: Tableau
- Data Source: Bank Transactions Data
- Skills Used: Dashboard Design, Trend Analysis, KPI Monitoring, Risk Detection