Internal Instagram Names

Here's an incomplete list of internal codenames used to refer to different things within the Instagram app.

Sundial

Instagram Reels

Barcelona

Threads

Pog

Friend notes

Raven / Visual message

Direct message stories (photos & videos)

Shh mode

Disappearing direct messages

AYMF

"Are you my friend"

Discover accounts section

Bloks

Internal framework used to build server-rendered native UIs

Direct agents

AI chatbots in direct messages

NUX

New-user experience (onboarding)