Ecommerce SEO Audit Skill

Professional ecommerce SEO audit skill for AI coding agents, developed by Auckland Shopify SEO Agency - Affilino NZ. This skill provides comprehensive SEO audits for online stores, covering product pages, collection pages, technical SEO, log file analysis, and competitor research.

Works with: Claude Code, Cursor, Windsurf, Cline, Codex, and other AI coding assistants that support skills.

Features

• 7 Specialized Audit Types - Technical, Product, Collection, Log Files, Competitors, Keywords, and Full Comprehensive audits
• Competitor-Based Benchmarking - Data-driven content targets based on top 5 competitors' averages (not arbitrary word counts)
• Ecommerce Issue Detection - Automatically flags thin category pages, duplicate product descriptions, faceted navigation duplicates, and out-of-stock mishandling
• Enhanced On-Page Analysis - Detects duplicate titles, multiple H1 tags, missing product images, and thin content issues
• Competitor Analysis - Analyze top 5 ranking sites for any keyword with detailed gap analysis
• Log File Analysis - Crawl budget optimization and Googlebot behavior insights
• Keyword Research & Mapping - Find opportunities and map keywords to pages
• Real, Actionable Recommendations - Prioritized action plans with before/after examples
• Three-Bucket Framework - Systematic approach covering Technical, On-Page, and Off-Page SEO

Installation

Install this skill using the skills manager:

npx skills add https://github.com/affilino/ecommerce-seo-audit-skill

This will launch an interactive installer where you can select which AI coding agents to install the skill to:

• ✅ Claude Code
• ✅ Cursor
• ✅ Windsurf
• ✅ Cline
• ✅ Codex
• ✅ Continue
• ✅ And more...

Start a Session

After installation, start your AI coding agent:

Claude Code:

claude

Cursor / Windsurf / Other agents: Open your editor and start a new chat session.

Then invoke the skill in any session:

/ecommerce-seo-audit

Usage

Invoke the skill in your AI coding agent:

/ecommerce-seo-audit

Or provide arguments directly:

/ecommerce-seo-audit technical https://yourstore.com
/ecommerce-seo-audit product https://yourstore.com/products/example
/ecommerce-seo-audit competitor https://yourstore.com "running shoes"

Available Audit Types

1. Quick Technical Audit - Crawlability, indexability, and schema check
2. Product Page Audit - Deep analysis of product page optimization
3. Collection Page Audit - Category/collection page SEO review
4. Log File Analysis - Crawl budget and Googlebot behavior analysis
5. Competitor Analysis - Analyze top 5 ranking competitors
6. Keyword Research & Mapping - Find opportunities and map keywords
7. Full Comprehensive Audit - Complete audit covering all areas

Examples

Quick Technical Audit

/ecommerce-seo-audit technical https://mystore.com

Get a health score with top 3 critical issues and quick wins.

Product Page Audit

/ecommerce-seo-audit product https://mystore.com

Analyze 5-10 products with detailed optimization recommendations.

Competitor Analysis

/ecommerce-seo-audit competitor https://mystore.com "men's running shoes"

Analyze top 5 ranking competitors with actionable roadmap to outrank them.

Output Format

All audits provide:

• Executive Summary - SEO health score, critical issues, and quick wins
• Detailed Findings - Comprehensive analysis with data and examples
• Prioritized Action Plan - CRITICAL, HIGH, MEDIUM, and LOW priority items
• Expected Impact - Quantified traffic and revenue projections
• Benchmarking - How you compare to competitors

Requirements

• Any AI coding agent that supports skills (Claude Code, Cursor, Windsurf, Cline, etc.)
• Internet connection for WebSearch and WebFetch tools
• For log file analysis: Access to server logs (Apache, Nginx, or IIS format)

Who Should Use This

• Ecommerce store owners (Shopify, WooCommerce, Magento, etc.)
• SEO professionals managing ecommerce clients
• Marketing teams optimizing online stores
• Agencies offering SEO services

Developed By

Affilino NZ - Auckland Shopify SEO Agency

This skill was developed by the team at Affilino, a leading Auckland-based Shopify SEO agency specializing in ecommerce SEO audits and optimization for online stores.

Need Professional Help?

For assistance, customization, or professional SEO services:

• Website: affilino.co.nz
• Email: hello@affilino.co.nz
• Specialization: Shopify SEO, Ecommerce SEO Audits, Technical SEO

Contributing

We welcome contributions! If you'd like to improve this skill:

1. Fork the repository
2. Create a feature branch (git checkout -b feature/improvement)
3. Commit your changes (git commit -m 'Add new audit feature')
4. Push to the branch (git push origin feature/improvement)
5. Open a Pull Request

Version History

• v1.1.0 (2026-01-31) - Enhanced ecommerce audit features

  • Added common ecommerce SEO issues detection (thin pages, duplicate content, faceted navigation)
  • Competitor-based content benchmarking (data-driven word count targets)
  • Enhanced on-page checks (duplicate titles, multiple H1s, missing images)
  • Out-of-stock product handling strategies
  • Faceted navigation duplicate detection
  • Improved product/collection page analysis

• v1.0.0 (2026-01-30) - Initial release

  • 7 audit types
  • Competitor analysis
  • Log file analysis
  • Keyword research & mapping

License

Copyright (c) 2026 Affilino NZ. All rights reserved.

Support

If you encounter any issues or have questions:

1. Check the GitHub Issues
2. Contact us at hello@affilino.co.nz
3. Visit affilino.co.nz for professional support

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Made with focus by Auckland Shopify SEO Agency - Affilino NZ