The Vrinda Store wants to create an annual sales report for 2022. So that, the owner of the Vrinda store can understand their customers and grow more sales in 2023 & 2024.
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Compare the sales and orders using single chart.
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Which month got the highest sales and orders?
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Who purchased more - Men or Women?
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What are different order status in 2022?
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List top 10 states contributingto the sales?
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Relation between age and gender based on number of orders.
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Which Channel is contributing maximum to the sales?
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Highest selling category?
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Percentage of Total Orders delivered?
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Dashboard Interaction View Dashboard
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- Verify data for any missing values and anomalies, and sort out the same.
- Made sure data is consistent and clean with respect to data type, data format and values used.
- Created pivot tables according to the questions asked.
- Merge all pivot tables into one dashboard and apply slicer to make dynamic.
- Women customers are more likely to buy products compared to men (~65%).
- The states of Maharashtra, Karnataka and Uttar Pradesh are the top 3 product buyers.
- The adult age group (30-49 yrs) is max contributing (~50%) and buys the most products.
- The maximum number of products customer orders from Amazon, Flipkart and Myntra channels.
- More than 90% of the products delivered
To improve the sales of Vrinda Store, a strategic marketing plan focused on women aged 30-49 years residing in Maharashtra, Karnataka, and Uttar Pradesh should be implemented. This demographic represents a key consumer segment, as they often make significant household and lifestyle purchases. The approach should include targeted digital marketing campaigns and personalized promotions to capture their attention.