Schema Types

Schema Types

Schema - All In One Schema Rich Snippets supports 8 schema types plus one "Item Review" wrapper type. Each type is selected via a dropdown in the "Configure Rich Snippet" meta box when editing any post or page.

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Type Selection

The schema type is stored in post meta key _bsf_post_type with the following integer values:

Value	Schema Type
0	None (disabled)
1	Item Review
2	Event
5	Person
6	Product
7	Recipe
8	Software Application
9	Video
10	Article
11	Service

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1. Item Review (value = 1)

Schema.org type: https://schema.org/Review

Displays a review summary box with star ratings. Supports sub-types for the item being reviewed.

Meta Fields

Meta Key	Label	Description
_bsf_item_reviewer	Reviewer's Name	Person who wrote the review
_bsf_item_name	Item to be reviewed	Name of the subject of the review
_bsf_item_review_type	Item Review Type	Sub-type: none, item_event, item_product, item_recipe, item_software, item_video
_bsf_rating	Rating	Numeric score 1–5

Item Review Sub-types

When _bsf_item_review_type is set, additional itemReviewed structured data is output:

Sub-type Value	Schema.org itemReviewed Type	Additional Fields
item_event	schema.org/Event	_bsf_item_event_name, _bsf_item_event_start_date, _bsf_item_event_organization, _bsf_item_event_street, _bsf_item_event_local, _bsf_item_event_region, _bsf_item_event_postal_code
item_product	schema.org/Product	_bsf_item_pro_name, _bsf_item_pro_image, _bsf_item_pro_price, _bsf_item_pro_cur, _bsf_item_pro_status
item_recipe	schema.org/Recipe	_bsf_item_recipes_name, _bsf_item_recipes_photo
item_software	schema.org/SoftwareApplication	_bsf_item_soft_name, _bsf_item_os_name, _bsf_item_app_name
item_video	schema.org/VideoObject	_bsf_item_video_title, _bsf_item_video_desc, _bsf_item_video_thumb, _bsf_item_video_date

Option Labels (bsf_review)

review_title, item_reviewer, review_date, item_name, item_rating

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2. Event (value = 2)

Schema.org type: https://schema.org/Event

Meta Fields

Meta Key	Label	Description
_bsf_event_name	Event Name	Name of the event
_bsf_event_start_date	Event Start Date	ISO 8601 date
_bsf_event_end_date	Event End Date	ISO 8601 date
_bsf_event_description	Description	Brief event description
_bsf_event_organization	Location Name	Venue or organizer name
_bsf_event_street	Street Address	Street address of venue
_bsf_event_local	Locality	City or town
_bsf_event_region	Region	State or province
_bsf_event_postal_code	Postal Code	ZIP/postal code
_bsf_event_price	Offer Price	Ticket price
_bsf_event_currency	Currency	Currency code (e.g. USD)

Option Labels (bsf_event)

snippet_title, event_title, event_location, event_desc, start_time, end_time, events_price

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3. Person (value = 5)

Schema.org type: https://schema.org/Person

Meta Fields

Meta Key	Label	Description
_bsf_person_name	Name	Full name
_bsf_person_nickname	Nickname	Nickname or alias
_bsf_person_job_title	Job Title	Current job title
_bsf_person_website	Website	Personal or professional URL
_bsf_person_company	Company	Employer or organization
_bsf_person_address	Address	Physical address

Option Labels (bsf_person)

snippet_title, person_name, person_nickname, person_job_title, person_website, person_company, person_address

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4. Product (value = 6)

Schema.org type: https://schema.org/Product

Meta Fields

Meta Key	Label	Description
_bsf_product_name	Product Name	Name of the product
_bsf_product_brand	Brand	Brand name
_bsf_product_price	Price	Price amount
_bsf_product_currency	Currency	Currency code
_bsf_product_status	Availability	in_stock, out_of_stock, instore_only, preorder
_bsf_rating	Author Rating	Star rating from author
_bsf_aggregate_rating	Aggregate Rating	Aggregate user rating

Option Labels (bsf_product)

snippet_title, product_rating, product_brand, product_name, product_agr, product_price, product_avail

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5. Recipe (value = 7)

Schema.org type: https://schema.org/Recipe

Meta Fields

Meta Key	Label	Description
_bsf_recipes_name	Recipe Name	Recipe title
_bsf_recipes_photo	Recipe Photo	Image URL
_bsf_recipe_author	Author Name	Recipe author
_bsf_recipe_pub	Published On	Publication date
_bsf_recipe_prep	Preparation Time	ISO 8601 duration
_bsf_recipe_cook	Cook Time	ISO 8601 duration
_bsf_recipe_time	Total Time	ISO 8601 duration
_bsf_recipe_desc	Description	Recipe description
_bsf_recipe_nutrition	Nutrition	Nutritional info
_bsf_recipe_ingredient	Ingredients	Ingredient list
_bsf_rating	Average Rating	Aggregate rating

Option Labels (bsf_recipe)

snippet_title, recipe_name, author_name, recipe_pub, recipe_prep, recipe_cook, recipe_time, recipe_desc, recipe_nutrition, recipe_ingredient, recipe_rating

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6. Software Application (value = 8)

Schema.org type: https://schema.org/SoftwareApplication

Meta Fields

Meta Key	Label	Description
_bsf_soft_name	Software Name	Application name
_bsf_os_name	Operating System	Target OS
_bsf_soft_image	Software Image	Icon/screenshot URL
_bsf_soft_price	Price	Cost (0 for free)
_bsf_soft_website	Landing Page	URL to download/info page
_bsf_rating	Author Rating	Star rating
_bsf_aggregate_rating	Aggregate Rating	Aggregate user rating

Option Labels (bsf_software)

snippet_title, software_rating, software_agr, software_price, software_name, software_os, software_website

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7. Video (value = 9)

Schema.org type: https://schema.org/VideoObject

Meta Fields

Meta Key	Label	Description
_bsf_item_video_title	Title	Video title
_bsf_item_video_desc	Description	Video description
_bsf_item_video_thumb	Thumbnail	Thumbnail image URL
_bsf_item_video_date	Upload Date	Date in d-m-y format (internally converted to ISO 8601 with timezone)
_bsf_video_duration	Duration	Video length

Option Labels (bsf_video)

snippet_title, video_title, video_desc, video_time, video_date

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8. Article (value = 10)

Schema.org type: https://schema.org/Article

Meta Fields

Meta Key	Label	Description
_bsf_article_name	Article Name	Article/blog post title
_bsf_article_author	Author	Author name
_bsf_article_desc	Description	Article summary
_bsf_article_image	Image	Featured image URL
_bsf_article_publisher	Publisher Name	Publishing organization
_bsf_article_publisher_logo	Publisher Logo	Logo image URL

Option Labels (bsf_article)

snippet_title, article_name, article_author, article_desc, article_image, article_publisher, article_publisher_logo

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9. Service (value = 11)

Schema.org type: https://schema.org/Service

Note: As of Google's 2019 update, Service schema no longer supports Rating. The plugin does not output rating fields for Service type.

Meta Fields

Meta Key	Label	Description
_bsf_service_type	Service Type	Type of service
_bsf_service_area	Area	Geographic area served
_bsf_service_desc	Description	Service description
_bsf_service_channel	URL	Service channel/website
_bsf_service_url_link	Click Here For More Info	Additional URL
_bsf_service_provider_name	Provider Name	Service provider organization
_bsf_provider_location	Location	Provider address
_bsf_provider_location_image	Location Image	Provider location photo
_bsf_service_telephone	Telephone	Contact phone number

Option Labels (bsf_service)

snippet_title, service_type, service_area, service_desc, service_channel, service_url_link, service_rating, service_provider_name, provider_location, service_telephone

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Front-End Rendering

Schema markup is rendered by the display_rich_snippet() function in functions.php, which is hooked into the_content filter. It outputs Microdata (inline HTML attributes like itemscope, itemtype, itemprop).

The snippet box appearance is controlled by the bsf_custom option (see Admin Dashboard).

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Validation

Use Google's Rich Results Test or schema.org validator to validate output. The plugin adds a "Test Rich Snippets" link in the WordPress admin bar.

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See Also

• Database Schema
• Meta Box System
• Admin Dashboard