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src/content/docs/style-guide/video/index.mdx

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#### Picture Profiles
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Sonys S-Cinetone is our preference because it represents a cinematic style with natural tones, soft highlights, and balanced contrast, designed to deliver film-like visuals straight out of the camera. If the camera doesn't have S-Cinetone, then avoid flat color profiles such as or equivalent to S-Log.
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Sony's S-Cinetone is our preference because it represents a cinematic style with natural tones, soft highlights, and balanced contrast, designed to deliver film-like visuals straight out of the camera. If the camera doesn't have S-Cinetone, then avoid flat color profiles such as or equivalent to S-Log.
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### Audio Quality
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#### Background Noise
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Avoid locations with background noise (e.g. fan, air-conditioning, chatters) and echo to the best of your ability.
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Avoid locations with background noise (for example, fan, air-conditioning, chatters) and echo to the best of your ability.
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#### Echo
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### Color Grading
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Final videos should be graded to natural colors. They shouldn't be over or under saturated or too heavily influenced in one color direction. Different skin tones, lighting situations, and preferences for the vibe" will influence the settings.
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Final videos should be graded to natural colors. They shouldn't be over or under saturated or too heavily influenced in one color direction. Different skin tones, lighting situations, and preferences for the "vibe" will influence the settings.
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#### **Examples of Poor Color Grading**
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Screen recordings should be done on the largest monitor possible, with the highest resolution available to the recording software (minimum 1920x1080). Ensure that any text visible on your screen is large enough that it can be easily read in the final video.
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:::note
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You may need to modify the zoom of the window you are recording or your monitors resolution to make sure the visual displayed is visible and legible.
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You may need to modify the zoom of the window you are recording or your monitor's resolution to make sure the visual displayed is visible and legible.
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:::
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## Post-Production
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### Logo Usage, Fonts, and Color Palette
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Cloudflare's brand guidelines are well documented and publicly available [here](https://www.figma.com/proto/FYnURhxtrmhMG2z60kLeoh/Brand-Design-Guidelines-%2723?page-id=1013%3A1410&type=design&node-id=1140-1812&t=n6tugqnuuZqU3IFl-0&scaling=scale-down&starting-point-node-id=1140%3A1812&hide-ui=1).
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Cloudflare's brand guidelines are well documented and publicly available on the [Figma Brand Design Guidelines page](https://www.figma.com/proto/FYnURhxtrmhMG2z60kLeoh/Brand-Design-Guidelines-%2723?page-id=1013%3A1410&type=design&node-id=1140-1812&t=n6tugqnuuZqU3IFl-0&scaling=scale-down&starting-point-node-id=1140%3A1812&hide-ui=1).
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Cloudflare video adheres to all brand guidelines.
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#### Transitions, Effects and Chapter Separators
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Other components, such as transitions, effects and chapter separators, should be used sparingly to maintain a professional and cohesive video presentation. When included, they must be subtle and have a clear purpose, enhancing the content rather than distracting from it. It's important to ensure that these elements align with the videos overall style and tone, preserving its intended look and feel without overwhelming or altering the core visual identity.
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Other components, such as transitions, effects and chapter separators, should be used sparingly to maintain a professional and cohesive video presentation. When included, they must be subtle and have a clear purpose, enhancing the content rather than distracting from it. It's important to ensure that these elements align with the video's overall style and tone, preserving its intended look and feel without overwhelming or altering the core visual identity.
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Chapter separators should be used thoughtfully to indicate key sections, such as steps in tutorials, different concepts being explained, or distinct functions being demonstrated. To maintain a smooth flow, limit these transitions to no more than one every 3+ minutes. This ensures the video remains engaging and avoids overwhelming the viewer with excessive interruptions while effectively segmenting the content for clarity.
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#### Subtitles
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In general, we rely on platform automatic subtitle generation (e.g., YouTube, Cloudflare Stream). For high-quality productions, subtitles are reviewed manually to ensure accuracy and clarity.
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In general, we rely on platform automatic subtitle generation (for example, YouTube, Cloudflare Stream). For high-quality productions, subtitles are reviewed manually to ensure accuracy and clarity.
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##### Subtitle Specifications
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To create the most professional and consistent appearance, please follow these dress code guidelines:
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- Wear smart casual tops, like a Cloudflare T-shirt, polo, casual shirt, or sweater.
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- Stick to solid, black and white, and jewel tones (e.g., dark orange, emerald green, navy, burgundy).
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Stick to solid, black and white, and jewel tones (for example, dark orange, emerald green, navy, burgundy).
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- Avoid distracting patterns, accessories, or flashy jewelry.
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- Do not wear non-affiliated branded clothing, especially from non-open-source companies.
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