Octave Claude Code Plugin

Access Octave's GTM knowledge base directly from Claude Code for positioning, research, content generation, and sales enablement.

About Octave

Octave is a GTM intelligence platform that helps sales and marketing teams centralize positioning, messaging, and go-to-market knowledge. This Claude Code plugin brings Octave's capabilities directly into your development workflow.

Installation

Prerequisites

• Claude Code CLI installed (install guide)
• Active Claude API key configured
• An Octave workspace account

Install via Marketplace (Recommended)

1. Add the Octave marketplace:

claude plugin marketplace add https://github.com/octavehq/lfgtm

2. Install the Octave plugin:

claude plugin install octave@lfgtm

3. Verify installation:

claude plugin list

You should see "octave" in your installed plugins.

Quick Start

1. Configure MCP Server

Add the Octave MCP server (one connection per workspace):

claude mcp add octave-acme --transport http https://mcp.octavehq.com/mcp?ctx=<context>

You can use any name that starts with octave- (e.g. octave-acme). Skills detect the Octave MCP server from your available tools.

2. Start Using Octave Skills

/octave:workspace         # Check connection status
/octave:library list      # Browse your library
/octave:research john@acme.com --for discovery  # Prep for a call

Skills

Core Skills

Skill	Description
/octave:workspace	View current Octave MCP server connection status
/octave:library	Browse, search, create, and update library entities
/octave:generate	Quick content generation (emails, LinkedIn messages)

Power Skills

Skill	Description
/octave:audit	Library health check - find gaps, stale content, duplicates
/octave:brainstorm	Ideation for campaigns, playbooks, lead magnets, CTAs
/octave:prospector	Find, enrich, and qualify ICP-fit prospects using your library
/octave:pmm	Create sales collateral, battlecards, case studies, landing pages
/octave:research	Context-aware prep for calls, demos, outreach, deal reviews
/octave:analyzer	Analyze conversations for resonance, adherence, differentiation

Intelligence Skills

Skill	Description
/octave:insights	Surface findings, trends, and patterns from calls and emails
/octave:wins-losses	Analyze won/lost deals for patterns and learnings
/octave:explore-agents	Browse and run your saved Octave agents

Utility Skills

Skill	Description
/octave:repurpose	Repurpose existing content for a different audience, persona, or channel

Skill Details

/octave:audit

Comprehensive library audit to identify:

• Missing or incomplete entities
• Orphaned playbooks (no personas linked)
• Stale content (not updated recently)
• Duplicate or overlapping entities
• Broken references

/octave:audit                    # Full audit
/octave:audit --type personas    # Focus on personas
/octave:audit --fix              # Interactive fix mode

/octave:brainstorm

GTM ideation engine for:

• Campaign concepts
• Playbook pack generation (cover your TAM)
• Lead magnet ideas
• CTA and offer variations
• Growth experiments

/octave:brainstorm campaigns for enterprise
/octave:brainstorm playbook pack
/octave:brainstorm lead magnets for CTOs

/octave:prospector

Find and qualify companies and people matching your ICP:

• Searches for prospects using your library's segments and personas as criteria
• Enriches and scores each prospect against your ICP
• Returns qualified prospect lists with fit reasoning and recommended approaches
• Provides filter suggestions for scaling in Apollo, Clay, or LinkedIn Sales Nav

/octave:prospector --playbook "Enterprise Sales"
/octave:prospector --similar-to stripe.com
/octave:prospector --company acme.com

/octave:pmm

Product marketing assistant for:

• One-pagers
• Battlecards
• Case studies
• Landing page copy
• Sales decks
• Blog posts

/octave:pmm one-pager
/octave:pmm battlecard --competitor "Salesforce"
/octave:pmm case-study

/octave:research

Context-aware research and prep:

• Discovery call prep (questions, pain points, qualification)
• Demo prep (use cases, proof points, objections)
• Outreach prep (hooks, angles, personalization)
• Pipeline review (deal health, next moves, risks)

/octave:research john@acme.com --for discovery
/octave:research acme.com --for demo
/octave:research "Acme deal" --for pipeline-review

/octave:analyzer

Conversation analysis against your library:

• Resonance: Did messaging land?
• Adherence: Did we follow the playbook?
• Differentiation: Did we position against competitors?
• Outputs: Action items, follow-up suggestions, draft responses

/octave:analyzer              # Paste content to analyze
/octave:analyzer --type call  # Analyze call transcript

/octave:insights

Surface intelligence from your sales conversations:

• Top objections, pain points, and questions
• What's resonating vs not
• Trends over time
• Library update suggestions based on field data

/octave:insights                          # Overview of recent insights
/octave:insights --type objections        # Focus on objections
/octave:insights --period month           # This month's insights
/octave:insights --persona "CTO"          # Insights from CTO conversations

/octave:wins-losses

Analyze deal outcomes to improve win rates:

• Win patterns (what worked)
• Loss patterns (why we're losing)
• Competitor analysis
• Deal deep dives

/octave:wins-losses                           # Full win/loss report
/octave:wins-losses --status lost             # Focus on losses
/octave:wins-losses --competitor "Salesforce" # Deals involving competitor
/octave:wins-losses --company acme.com        # Deep dive on specific deal

/octave:explore-agents

Manage and run your saved Octave agents:

• List all agents by type
• View agent configuration
• Run agents with inputs
• Get agent suggestions for tasks

/octave:explore-agents                                    # List all agents
/octave:explore-agents list --type email                  # Email agents only
/octave:explore-agents run "Enterprise Cold Outreach" --to john@acme.com
/octave:explore-agents suggest "cold email to CTO"        # Get recommendations

/octave:repurpose

Transform existing content for different audiences:

• Accept text, files, or URLs as input
• Repurpose for different personas or segments
• Adapt tone, format, or channel
• Apply brand voice and writing style guidelines

/octave:repurpose "Our platform reduces deployment time..."   # From text
/octave:repurpose ./content/whitepaper.md                     # From file
/octave:repurpose https://blog.company.com/launch-post        # From URL

Configuration

MCP Server Setup

1. Add the Octave MCP server (one connection per project):

   claude mcp add octave-acme --transport http <url>

2. Skills detect the Octave MCP server from your available tools. No config file is required. Use tool names directly (e.g. verify_connection(), get_entity(...)).

Authentication

Authentication is handled via OAuth at the MCP server level. No API keys are stored in the plugin configuration.

MCP Tools

The plugin uses the single Octave MCP server you configure (e.g. octave-acme). Call tools by name (e.g. verify_connection(), get_entity(...), list_all_entities(...)).

Library Read

• list_all_entities - Quick list with basic fields
• list_entities - Detailed list with pagination
• get_entity - Full entity details
• get_playbook - Rich playbook with personas and value props
• list_value_props - List value props for a playbook
• search_knowledge_base - Semantic search

Library Write

• create_entity - Create new entity (AI-generated) - excludes playbooks
• update_entity - Update entity (AI-refined) - excludes playbooks
• create_playbook - Create new playbook with dedicated schema
• update_playbook - Update existing playbook
• add_value_props - Add value props to playbook
• update_value_props - Update/archive value props

Research

• find_person / find_company - Search people/companies
• find_similar_people / find_similar_companies - Lookalike search
• enrich_person / enrich_company - Detailed intelligence
• qualify_person / qualify_company - ICP scoring

Content Generation

• generate_email - Generate email sequences
• generate_content - Generate various content types
• generate_call_prep - Generate call preparation materials
• run_*_agent - Run saved agents

Events & Analytics

• list_events - Search calls, emails, deals
• list_findings - Aggregate extracted insights
• get_event_detail - Get detailed event info with transcript/content

Agents

• list_agents - List saved agents
• run_email_agent - Run email sequence agent
• run_content_agent - Run content agent
• run_call_prep_agent - Run call prep agent
• run_enrich_*_agent - Run enrichment agents
• run_qualify_*_agent - Run qualification agents

Directory Structure

.
├── .claude/
│   └── settings.json            # Plugin settings (MCP permissions)
├── .claude-plugin/
│   ├── plugin.json              # Plugin metadata
│   └── marketplace.json         # Marketplace configuration
├── agents/
│   └── octave-assistant.md      # GTM assistant agent
├── skills/                      # Skill definitions
│   ├── analyzer/SKILL.md
│   ├── audit/SKILL.md
│   ├── brainstorm/SKILL.md
│   ├── explore-agents/SKILL.md
│   ├── generate/SKILL.md
│   ├── insights/SKILL.md
│   ├── library/SKILL.md
│   ├── pmm/SKILL.md
│   ├── prospector/SKILL.md
│   ├── repurpose/SKILL.md
│   ├── research/SKILL.md
│   ├── wins-losses/SKILL.md
│   └── workspace/SKILL.md
├── .gitignore
├── LICENSE
└── README.md

Usage Examples

Research and Outreach

# Research a prospect
/octave:research john@acme.com --for outreach

# Generate an email sequence
/octave:generate email --to "John Smith at Acme" --about "reducing deployment time"

Sales Enablement

# Prep for a discovery call
/octave:research "meeting with TechCorp CTO" --for discovery

# Analyze a call transcript
/octave:analyzer --type call
[paste transcript]

Content Creation

# Create a battlecard
/octave:pmm battlecard --competitor "Competitor X"

# Create a case study
/octave:pmm case-study

Library Management

# Audit your library
/octave:audit

# Browse entities
/octave:library list personas
/octave:library show pe_abc123
/octave:library search "engineering leaders"

# Create new entities
/octave:library create persona "VP of Product"
/octave:library update pe_abc123 --instructions "Add AI adoption focus"

Prospecting

# Find ICP-fit companies
/octave:prospector --playbook "Enterprise Sales"

# Find similar companies
/octave:prospector --similar-to stripe.com

# Get filter suggestions for Apollo/Clay
/octave:prospector --segment "Mid-Market SaaS"

Ideation

# Brainstorm campaign ideas
/octave:brainstorm campaigns for healthcare segment

# Generate playbook concepts
/octave:brainstorm playbook pack

# Create lead magnet ideas
/octave:brainstorm lead magnets

Field Intelligence

# See what objections are coming up
/octave:insights --type objections

# Analyze win/loss patterns
/octave:wins-losses

# Deep dive on a lost deal
/octave:wins-losses --company acme.com

Agent Management

# List your saved agents
/octave:explore-agents

# Run an email agent
/octave:explore-agents run "Enterprise Cold Outreach" --to john@acme.com

# Get agent suggestions
/octave:explore-agents suggest "I need to follow up on a stalled deal"

License

MIT - See LICENSE