Optional Readings

Each week, you have required readings for homework. If you would like to dive deeper, below are optional readings.

Optional Readings

• Peter Thiel, Zero to One

• Ben Horowitz, The Hard Thing About Hard Things

• Feld and Mendelson, Venture Hacks

• Jason Kincaid, The Burned-Out Blogger's Guide to PR

• Dustin Moskowitz - Good and Bad Reasons to Become an Entrepreneur

• Customer Intimacy

• What Makes a Marriage Work

• BJ Foggs Behavior Model

• Creating Passionate Users

• Have You Tried Talking to Your Customers

• Talking with Your Users Is a Bad Idea

• 30 Quotes from Adora Cheung

• How to Run a User Interview

• Jeff Jordan - Recipe for Growth

• Paul Graham - Startup = Growth

• The Secret Behind Pinterests Growth

• Chamath

• Growth Accounting at Facebook

• Five Ways to Build a $100 Million Business

• How To Send An Email Like a Startup

• Nail Your Seed Round

• 5 Ways to Build a 100m Business

• What Do I Wish Entrepreneurs Would Ask?

• The Deployment Age

• Before the Startup