This is for DoltHub's cold email marketing outreach to develop Dolt use cases and messaging that will lead to more Dolt users and sales.
- Keep emails to 100 words or less
- Subjects should be short and relevant to the recipient
- Links can hurt email deliverability. Use sparingly
- Customize your email to the ICP
- CTA should be simple and non-binding
- Reuse content but change subjects and CTAs
- Include at least one follow-up email
- Send 100 emails per campaign
- Define your market for the email
- Example
- Industry - Banking
- Company Size < $50 million in revenue
- Location = USA
- Email recipient = VP of eng
- Dolt Pitch/Problem we solve = What happens when your customer database has an operator error
- Emails sent
- Opens
- Replies
- Meetings
- Opportunities generated
The file name should be in format YYYY-MM-DD-[name-of-email].md and should include the metadata
---
subject: "email subject"
date: "YYYY-MM-DD"
ICP: "who the email should go to"
Market: "Industry, company size and location, technology used, etc"
---