Skip to content

Suggested reordering of readme #1

New issue

Have a question about this project? Sign up for a free GitHub account to open an issue and contact its maintainers and the community.

Sign up for GitHub

By clicking “Sign up for GitHub”, you agree to our terms of service and privacy statement. We’ll occasionally send you account related emails.

Already on GitHub? Sign in to your account

Open
ecurrencyhodler wants to merge 1 commit into
base: master
Choose a base branch
from
Open

Suggested reordering of readme #1

Changes from all commits
Commits
Show all changes
1 commit
Select commit
File filter

Filter by extension

Filter by extension
Conversations
Failed to load comments.
Loading
Jump to
Jump to file
Failed to load files.
Loading
Diff view
Diff view
28 changes: 14 additions & 14 deletions README.md
View file
Open in desktop
Original file line number Diff line number Diff line change
Expand Up @@ -6,11 +6,9 @@

## A browser extension enabling you to offer your data to websites you visit in exchange for bitcoin

With the Lunchmoney extension, you can visit a website that has implemented the [use-lunch-money hook](https://www.npmjs.com/package/use-lunch-money) and get paid almost instantly in exchange for a set of data that a website can use in real time for things like:

- [Use cases](#use-cases)
- [User experience optimizations](#user-experience-optimization)
- [Hyper personalized marketing](#hyper-personalized-marketing)
With the Lunchmoney extension, you can visit a website that has implemented the [use-lunch-money hook](https://www.npmjs.com/package/use-lunch-money) and get paid almost instantly in exchange for a set of data. The website can then use that data in real time for things like:
- [User experience optimizations](#user-experience-optimization)
- [Hyper personalized marketing](#hyper-personalized-marketing)

### Data payload includes

Expand All @@ -21,6 +19,14 @@ With the Lunchmoney extension, you can visit a website that has implemented the
- [x] age <span style="color: #bbb">(21)</span>
- [x] zip code <span style="color: #bbb">(94122)</span>

## The Problem

Since the beginning of the internet, companies have used data that you generage while browsing their website to track your behavior, fingerprint you in order to track you across other websites, and willingly hand over data about you to companies like Facebook, Google, Experian. There's an entire multi-billion dollar industry built around monetizing this data, but the people who generate all of this data are not part of the economy.

## The Solution

In order to include people in this "data economy" a couple things need to change. 1. People need technology that sits between them and the websites they're visitng. Cookie banners are currently trying and failling to do this, but it's a bad UX, and most people just hit "accept" in order to dismiss the banner without knowing what they're actually doing. 2. Companies need an incentive to want to pay users for their data, such as data they they've never previously had access to. Also users have never been able to easily monetize this data. That what bitcoin, lightning, and Lunchmoney enable.

## How it works

When you first install the extension, you'll be prompted to put in the data listed in [Data payload includes](#data-payload-includes). You'll also need to connect an LND node to the Lunchmoney extension with the admin macaroon so that it can create BOLT-11 invoices on your behalf.
Expand All @@ -38,18 +44,12 @@ When you visit a website that has implemented the [use-lunch-money hook](https:/

- A website could welcome someone who just landed on their website for the first time with text like, "Welcome Alice! We think you'll love these products."

## The Problem

Since the beginning of the internet, companies have used data that you generage while browsing their website to track your behavior, fingerprint you in order to track you across other websites, and willingly hand over data about you to companies like Facebook, Google, Experian. There's an entire multi-billion dollar industry built around monetizing this data, but the people who generate all of this data are not part of the economy.

## The Solution

In order to include people in this "data economy" a couple things need to change. 1. People need technology that sits between them and the websites they're visitng. Cookie banners are currently trying and failling to do this, but it's a bad UX, and most people just hit "accept" in order to dismiss the banner without knowing what they're actually doing. 2. Companies need an incentive to want to pay users for their data, such as data they they've never previously had access to. Also users have never been able to easily monetize this data. That what bitcoin, lightning, and Lunchmoney enable.
## FAQ

## Why is this good for me?
### Why is this good for me?

At first, Airbnb was creepy to people, why would you let a stranger sleep in your house? With the right technology in place people quickly became comfortable with it, allowing home-owners to monetize space in their house they never even considered before. It may seem scary at first to offer such personal data to websites you visit, but this is data websites already collect on you through "back-channel" means. Lunchmoney gives you the ability to make money off of data you've never been able to before.

## Why is this good for companies?
### Why is this good for companies?

Companies spend a lot of time, effort, and money on user tracking. They use a plethora of tools to capture a "Customer 360" profile about you. Why not get rid of all of those tools, go directly to the user and tell give them bitcoin for that data? This starts a direct relationship between a user and a company the first time the customer ever lands on their website.