Readme rebranded and up to date

README.md

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-<img alt="Logo" src="static/github_banner.png"/ width="1000">
+<img alt="Logo" src="https://res.cloudinary.com/do5hrgokq/image/upload/v1764493013/github_banner_zp5l2o.png" width="1000">
+</p>
+<p align="center">
+<a href="https://join.slack.com/t/elementary-community/shared_invite/zt-uehfrq2f-zXeVTtXrjYRbdE_V6xq4Rg"><img src="https://img.shields.io/badge/join-Slack-ff69b4"/></a>
+<a href="https://docs.elementary-data.com/oss/quickstart/quickstart-cli-package"><img src="https://img.shields.io/badge/docs-quickstart-orange"/></a>
+<img alt="License" src="https://img.shields.io/badge/license-Apache--2.0-ff69b4"/>
+<img alt="Downloads" src="https://static.pepy.tech/personalized-badge/elementary-lineage?period=total&units=international_system&left_color=grey&right_color=orange"&left_text=Downloads/>
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- dbt-native data observability for analytics & data engineers
+Elementary OSS: dbt-native data observability
 </h2>
 
-<p align="center">
-<a href="https://www.elementary-data.com/community"><img src="https://img.shields.io/badge/join-Slack-ff69b4"/></a>
-<a href="https://docs.elementary-data.com/quickstart"><img src="https://img.shields.io/badge/docs-quickstart-orange"/></a>
-<img alt="License" src="https://img.shields.io/badge/license-Apache--2.0-ff69b4"/>
-<img alt="Downloads" src="https://static.pepy.tech/personalized-badge/elementary-lineage?period=total&units=international_system&left_color=grey&right_color=orange"&left_text=Downloads"/>
-
 <div align="center">
 
-⭐️ Star the repo <a href="https://github.com/elementary-data/elementary/stargazers"><img src="static/star_github.png" width="45"/></a> ⭐
-
-[Demo »](https://bit.ly/3IAp9wf) | [Docs »](https://docs.elementary-data.com/) | [Slack »](https://www.elementary-data.com/community)
+[Docs »](https://docs.elementary-data.com/) | [Join the Elementary Community »](https://www.elementary-data.com/community)
 
 </div>
+<div align="center">
+  ⭐️ Star the repo <a href="https://github.com/elementary-data/elementary/stargazers"><img src="static/star_github.png" width="45"/></a> 
+</div>
+</br>
 
-## What is Elementary?
-
-Elementary is a dbt-native data observability solution for data and analytics engineers.
-Set up in minutes, gain immediate visibility, detect data issues, send actionable alerts, and understand impact and root cause.
-Elementary has two offerings: an open-source package and managed platform.
+**Built by the [Elementary](https://www.elementary-data.com) team, helping you deliver trusted data in the AI era.**
 
-<kbd align="center">
-        <a href="https://storage.googleapis.com/elementary_static/elementary_demo.html"><img align="center" style="max-width:300px;" src="static/report_ui.gif"> </a>
-</kbd>
+Elementary OSS is the open-source CLI for dbt-native data observability. It works with the [Elementary dbt package](https://github.com/elementary-data/dbt-data-reliability) to generate the basic Elementary observability report and send alerts to Slack and Microsoft Teams.
 
-<br>
+For teams that need data reliability at scale, we offer **[Elementary Cloud](https://www.elementary-data.com/)**, a full Data & AI Control Plane with automated ML monitoring, column-level lineage from source to BI, a built-in catalog, and AI agents that scale reliability workflows for both engineers and business users.
 
-## Open-source Package vs. Cloud Platform
+![Demo](static/newreadmedemo.gif)
 
-### Elementary Cloud Platform
+## How It Works
 
-Ideal for teams monitoring mission-critical data pipelines, requiring guaranteed uptime and reliability, short-time-to-value, advanced features, collaboration, and professional support.
-The solution is secure by design, and requires no access to your data from cloud.
+Elementary OSS connects to your warehouse and reads the metadata, artifacts, and test results collected by the Elementary dbt package.  
+With this information, it can:
 
-[Get started with Elementary Cloud](https://docs.elementary-data.com/quickstart)
+- Generate a data observability report
+- Surface anomalies and failed tests
+- Send alerts to Slack and Teams
+- Track model and test performance trends
 
-### Open-source Package
+## Quickstart
 
-Elementary Community is an open-source CLI tool you can deploy and orchestrate to send Slack alerts and self-host the Elementary report. It is best for data and analytics engineers that require basic observability capabilities.
+Follow the quickstart guide to install and configure the Elementary dbt package and CLI:
 
-[Get started with the Open-source Package](https://docs.elementary-data.com/oss/oss-introduction)
+👉 https://docs.elementary-data.com/oss/quickstart
 
 ## Features
 
-**Anomaly detection tests** - Collect data quality metrics and detect anomalies, as native dbt tests.
-
-**Automated monitors** - Out-of-the-box cloud monitors to detect freshness, volume and schema issues.
-
-**End-to-End Data Lineage** - Enriched with the latest test results, for impact and root cause analysis of data issues. Elementary Cloud offers **Column Level Lineage** and **BI integrations**.
-
-**Data quality dashboard** - Single interface for all your data monitoring and test results.
-
-**Models performance** - Monitor models and jobs run results and performance over time.
-
-**Configuration-as-code** - Elementary configuration is managed in your dbt code.
-
-**Alerts** - Actionable alerts including custom channels and tagging of owners.
-
-**Data catalog** - Explore your datasets information - descriptions, columns, datasets health, etc.
-
-**dbt artifacts uploader** - Save metadata and run results as part of your dbt runs.
-
-**AI-Powered Data Tests & Unstructured Data Validations** - Validate and monitor data using AI powered tests to validate both structured and unstructured data
+- **Anomaly detection tests** - Collect data quality metrics and detect anomalies, as native dbt tests.
+- **Automated monitors** - Out-of-the-box cloud monitors to detect freshness, volume and schema issues.
+- **End-to-End Data Lineage** - Enriched with the latest test results, for impact and root cause analysis of data issues. Elementary Cloud offers **Column-Level-Lineage from ingestion to BI**.
+- **Data quality dashboard** - Single interface for all your data monitoring and test results.
+- **Models performance** - Monitor models and jobs run results and performance over time.
+- **Configuration-as-code** - Elementary configuration is managed in your dbt code.
+- **Alerts** - Actionable alerts including custom channels and tagging of owners.
+- **Data catalog** - Explore your datasets information - descriptions, columns, datasets health, etc.
+- **dbt artifacts uploader** - Save metadata and run results as part of your dbt runs.
+- **AI-Powered Data Tests & Unstructured Data Validations** - Validate and monitor data using AI powered tests to validate both structured and unstructured data
 
 ## Support
 
-For additional information and help, you can use one of these channels:
+For additional information and help:
 
-- [Slack community](https://www.elementary-data.com/community) \(Release announcements, community support, discussions, etc.\)
-- [GitHub issues](https://github.com/elementary-data/elementary/issues) \(Bug reports, feature requests)
+- [Join thousands of users in the Slack community](https://www.elementary-data.com/community) \(Release announcements, community and AI support, discussions, etc.\)
+- [Open a GitHub issue](https://github.com/elementary-data/elementary/issues) \(Bug reports, feature requests)
 - Check out the [contributions guide](./CONTRIBUTING.md) and [open issues](https://github.com/elementary-data/elementary/issues).
 
 ##