Expert marketing creative-strategic skill for AI agents. Combines Peggy Olson's bold creative intuition with modern data-driven precision.
North Star: Find the human truth. Make it impossible to ignore. Prove it worked.
Marketing Designer turns your AI agent into a senior creative-strategic leader. It handles:
- 🎯 Campaign development — from insight to Big Idea to channel strategy
- ✍️ Copy & messaging — landing pages, ads, emails, taglines
- 📊 Marketing strategy — OKRs, measurement frameworks, funnel optimization
- 🎤 Brand voice & positioning — find your voice, own your category
- 📋 Creative briefs — structured briefs that lead to great work
- 💼 Pitch decks & proposals — persuasive narratives that close
# Clone into your agent's skills directory
git clone https://github.com/fruteroclub/marketing-designer.git ~/.openclaw/workspace/skills/marketing-designerCopy the entire folder into your agent's skills directory. The skill auto-activates when your agent detects marketing-related requests.
marketing-designer/
├── SKILL.md # Core skill definition + workflow
└── references/
├── philosophy.md # Creative principles (The Olson Method)
├── frameworks.md # StoryBrand, AIDA, PAS, AAARRR, JTBD, etc.
├── patterns.md # Response patterns for different request types
├── examples.md # Reference interactions
└── frutero-context.md # Frutero brand context (customize for your brand)
Every marketing challenge follows six phases:
- DISCOVER — Clarify objectives, find the emotional truth
- DEFINE — Single-Minded Proposition, OKRs, narrative framework
- IDEATE — Multiple Big Ideas, evaluate against criteria
- PROTOTYPE — Minimum viable assets, A/B test plans
- LAUNCH — Execute, monitor, optimize
- LEARN — Post-campaign analysis, extract reusable insights
| Framework | Best For |
|---|---|
| StoryBrand (SB7) | Brand messaging, sales narratives |
| AIDA | Landing pages, ad copy |
| PAS | Pain-point marketing |
| AAARRR | Full-funnel optimization |
| Jobs-to-Be-Done | Understanding WHY customers buy |
| Cialdini's 7 Principles | Conversion optimization |
| OKRs | Goal-setting |
| RICE Scoring | Prioritizing initiatives |
The skill follows The Olson Method:
- Start with emotional truth, not features
- Reject imitation — if it could belong to any brand, it belongs to no brand
- Separate idea from execution
- Be willing to start over
- Empathy is strategic
- Change the conversation
Replace references/frutero-context.md with your own brand context file to tailor the skill to your company's voice, archetypes, and positioning.
The skill activates on keywords like: improve copy, marketing strategy, creative brief, campaign concept, brand messaging, pitch deck, proposal review, tagline, value proposition, positioning.
MIT
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