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A modern WordPress block theme with 70+ patterns for building professional websites for diverse verticals.

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Elayne Theme

Elayne

Design better, build faster, publish sooner. Elayne is a professional WordPress block theme designed for modern businesses, offering sophisticated patterns and conversion-optimized layouts — no coding or expensive page builders required.

Why Choose Elayne?

  • Business-Focused: Professional patterns specifically designed for corporate websites, service providers, and modern businesses
  • Industry-Specific Content: Pattern sets optimized for spa, real estate, legal services, and professional services
  • Conversion Optimized: Built-in patterns designed to convert visitors into customers
  • Mobile-First Design: Every pattern is responsive and optimized for all devices
  • Clean, Modern Aesthetic: Sophisticated design with professional color palettes and typography
  • True No-Code Solution: Seamlessly integrated with WordPress's native site editor — drag, drop, and publish

Built by Jasper Frumau, Elayne empowers businesses to create stunning professional websites using the latest Full Site Editing features.

Quick Start

Action Link
View Demo demo.imagewize.com
Documentation imagewize.com/resources/elayne
Support imagewize.com/support

Requirements

  • WordPress 6.6 or later
  • PHP 8.0 or later

Installation

  1. Download the theme
  2. Upload to /wp-content/themes/elayne/
  3. Activate via Appearance → Themes
  4. Start designing in Appearance → Editor

Features & Capabilities

Pattern Library

Elayne includes 73 professionally designed patterns organized into categories:

  • Hero Sections (8 patterns) - Contemporary heroes with bold typography, split backgrounds, CTAs, and industry-specific variations for spa/wellness and legal services
  • Headers & Footers (7 patterns) - Mobile and desktop navigation, standard header with phone number, centered logos with top bars, professional and minimal footers
  • Call-to-Action & Contact (8 patterns) - Newsletter signups, contact layouts, booking CTAs, and legal-specific contact sections
  • Features & Services (12 patterns) - Feature grids, service cards, pricing comparisons, client logos, overlapping image effects, and industry-specific service showcases
  • Team & Testimonials (13 patterns) - Team grids, testimonial cards with ratings, client reviews, and legal professional showcases
  • Statistics (4 patterns) - Visual emphasis displays, list presentations, and legal-specific stat sections
  • Blog & Posts (7 patterns) - Classic and portrait grids, list layouts, featured posts, author bios, and wellness-focused blog displays
  • Support & Information (2 patterns) - Collapsible FAQs and job listings
  • Events (1 pattern) - Responsive 3-column event grids with date badges
  • Portfolio (2 patterns) - Masonry grids and comprehensive case studies
  • Pages (1 pattern) - Pre-launch/maintenance pages with countdown
  • Shop/E-commerce (1 pattern) - Three-column product grids for spa/wellness shops

Templates:

  • Page Templates (11) - Full-width, hero, wide, centered, sidebar layouts, 404, archive, search, and index variations
  • Post Templates (4) - Centered, wide, and sidebar layouts

Industry Verticals

Elayne provides specialized pattern sets for specific industries:

  • Spa & Wellness - Relaxing color palettes, treatment showcases, booking CTAs, and product displays
  • Real Estate - Property showcases, listing patterns, and professional service displays
  • Legal Services - Professional attorney profiles, practice area showcases, case statistics, client testimonials, and contact patterns optimized for law firms

Style Variations

Switch your entire site's look with one click using pre-configured color palettes:

  • Ink & Sand (Default) - Warm ink blue and sand tones for sophisticated business sites
  • Spa & Wellness - Soothing teal and ocean sage palette with elegant Cormorant Garamond and friendly Quicksand fonts
  • Legal Blue - Professional navy blue and gold palette perfect for law firms and legal professionals
  • Gray & Gold - Sophisticated gray tones with elegant gold accents
  • Denim & Copper - Deep denim blues paired with warm copper highlights
  • Forest & Sage - Natural forest greens with calming sage tones
  • Orange - Vibrant orange palette for energetic brands
  • Teal Bay - Professional teal and bay blue combination

Change styles instantly in Appearance → Editor → Styles

Typography & Design

  • Primary Font: Open Sans (variable weight, 300-800)
  • Fluid Typography: Responsive font scaling that adapts to screen size
  • Professional Color Palettes: Multiple pre-configured color schemes
  • Custom Shadows: Multiple shadow presets for depth
  • Custom Image Sizes: Optimized for portrait and landscape layouts

Working with Full Site Editing

Site Editor

Access the visual site builder at Appearance → Editor to:

  • Edit headers, footers, and templates
  • Customize global styles
  • Create custom templates
  • Build with patterns

Creating Pages with Patterns

  1. Create a new page
  2. Insert a pattern from the Elayne collection
  3. Choose appropriate page template (Full, Wide, Centered, etc.)
  4. Customize content and publish

Global Styles

Powered by theme.json, customize:

  • Color palettes
  • Typography scales
  • Spacing and layout
  • Block defaults

Companion Plugin: Elayne Blocks

Elayne works seamlessly with the Elayne Blocks plugin, which provides custom Gutenberg blocks that enhance the theme's capabilities. While these blocks were designed as companions to the Elayne theme, they are theme-agnostic and work with any WordPress theme.

Why a Separate Plugin?

WordPress.org Theme Review requirements prohibit custom block registration in themes. By separating blocks into a plugin, we ensure compliance while providing powerful functionality that works across any theme.

Available Blocks

The Elayne Blocks plugin includes 4 custom blocks:

  1. Mega Menu Block - Advanced navigation with mega menu functionality, WordPress Interactivity API integration, and keyboard navigation
  2. Carousel Block - Responsive image/content carousel with Slick Carousel integration and touch/swipe support
  3. Slide Block - Individual carousel slides with InnerBlocks support for flexible content
  4. FAQ Tabs Block - Interactive FAQ with vertical tab navigation and customizable buttons

Installation

# Clone the plugin repository
cd wp-content/plugins/
git clone https://github.com/imagewize/elayne-blocks.git

# Or download from GitHub releases
# Activate via WordPress admin: Plugins → Elayne Blocks → Activate

For more information, visit: github.com/imagewize/elayne-blocks

Community & Support

About

Elayne is created and maintained by Jasper Frumau.

Credits

  • Theme Author: Jasper Frumau
  • Open Sans Font: Licensed under SIL Open Font License 1.1
  • Base Architecture: Inspired by modern WordPress block theme standards
  • Pattern Images: All images are GPL-compatible. See readme.txt for complete attribution details.

View Demo | Visit Imagewize

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A modern WordPress block theme with 70+ patterns for building professional websites for diverse verticals.

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