Open-source marketing automation for coaches, consultants & solopreneurs
Stop paying $500+/month for marketing tools. Coach Automation Kit gives you everything — for free.
Quick Start • Features • Architecture • Tech Stack • Contributing
Most coaches and solopreneurs pay $200-500/month for tools like HubSpot, ActiveCampaign, or ConvertKit. Coach Automation Kit replaces all of them with a single open-source toolkit that you own and control.
| Feature | HubSpot | ConvertKit | Coach Automation Kit |
|---|---|---|---|
| Email sequences | ✅ $800/mo | ✅ $66/mo | ✅ Free |
| Payment tracking | ❌ | ❌ | ✅ Free |
| UTM attribution | ✅ $800/mo | ❌ | ✅ Free |
| Analytics dashboard | ✅ $800/mo | ✅ $66/mo | ✅ Free |
| Lead management | ✅ $800/mo | ✅ $66/mo | ✅ Free |
| Self-hosted | ❌ | ❌ | ✅ Yes |
- Multi-step nurture sequences — automatically enroll new leads
- Payment recovery emails — recover failed payments with automated follow-ups
- Smart stop rules — sequences pause when leads convert
- HTML template engine — beautiful emails with personalization tokens
- Razorpay webhook integration — real-time payment capture
- Lifecycle tagging — Lead → Paid → Call Booked → Purchased
- Revenue attribution — trace every payment to its source ad
- Refund detection — automatic status updates
- Server-side visitor tracking — capture UTM parameters on page load
- Payment-visitor matching — link ad clicks to payments automatically
- Cloudflare geolocation — free city detection (no API key needed)
- Campaign analytics — performance breakdown by campaign, creative, and audience
- Google Sheet sync — bidirectional import from existing spreadsheets
- Smart deduplication — match by email and phone
- Contact timeline — full journey from first click to purchase
- Bulk operations — tag, segment, export, and manage at scale
- 9-page dashboard — contacts, segments, sequences, attribution, revenue
- Real-time metrics — delivery rates, open rates, conversion rates
- Campaign comparison — side-by-side ad performance
- Revenue tracking — daily, weekly, monthly breakdowns
┌─────────────────┐ ┌──────────────────┐ ┌─────────────────┐
│ Ad Platforms │────▶│ Landing Page │────▶│ Razorpay │
│ (Meta/Google) │ │ (your website) │ │ (payment) │
└─────────────────┘ └──────┬───────────┘ └────────┬────────┘
│ │
UTM tracking script Webhook (payment)
│ │
┌──────────▼──────────────────────────▼────────┐
│ Supabase │
│ ┌──────────┐ ┌───────────┐ ┌───────────┐ │
│ │ Contacts │ │ Visitors │ │ Sequences │ │
│ └──────────┘ └───────────┘ └───────────┘ │
│ ┌──────────┐ ┌───────────┐ ┌───────────┐ │
│ │ Payments │ │ Campaigns │ │ Analytics │ │
│ └──────────┘ └───────────┘ └───────────┘ │
└──────────────────┬───────────────────────────┘
│
┌──────────▼──────────┐
│ React Dashboard │
│ (9 pages) │
└─────────────────────┘
| Layer | Technology | Why |
|---|---|---|
| Frontend | React 18 + Vite + TailwindCSS | Fast, modern, beautiful |
| Database | Supabase (PostgreSQL) | Free tier, real-time, auth |
| Edge Functions | Supabase Edge Functions (Deno) | Serverless webhooks |
| Resend API / Any SMTP | Flexible, affordable | |
| Payments | Razorpay | India-first, extensible to Stripe |
| Hosting | Netlify / Vercel / Cloudflare Pages | Free tier available |
| Analytics | Recharts + Custom tracking | No third-party dependencies |
- Node.js 18+
- Supabase account (free tier works)
- Email provider (Resend API key OR any SMTP)
# Clone the repository
git clone https://github.com/krishna-build/coach-automation-kit.git
cd coachkit
# Install dependencies
npm install
# Set up environment
cp .env.example .env
# Edit .env with your credentials
# Start development server
npm run devVisit http://localhost:5173 — your dashboard is live! 🎉
# Push schema to Supabase
npx supabase db push
# Or run migrations manually
npx supabase migration upcoachkit/
├── src/
│ ├── components/ # Reusable UI (Layout, Modals, Charts)
│ ├── pages/ # Dashboard pages (20+ pages)
│ │ ├── Dashboard.tsx # Overview & stats
│ │ ├── Contacts.tsx # Lead management
│ │ ├── Sequences.tsx # Email automation
│ │ ├── Attribution.tsx # UTM analytics
│ │ ├── Analytics.tsx # Revenue & performance
│ │ ├── MetaAds.tsx # Ad campaign tracking
│ │ └── ...
│ ├── hooks/ # Custom React hooks
│ ├── lib/ # Supabase client, helpers
│ └── types/ # TypeScript definitions
├── supabase/
│ ├── functions/ # Edge functions
│ │ ├── razorpay-webhook/ # Payment processing
│ │ ├── track-visitor/ # UTM tracking
│ │ ├── email-engine/ # Email sending
│ │ └── sync-master-sheet/ # Google Sheet sync
│ └── migrations/ # Database schema
├── scripts/ # Automation (cron jobs)
└── docs/ # Documentation
- 🧑🏫 Coaches running paid programs who need lead nurturing
- 💼 Consultants automating their sales pipeline
- 🚀 Solopreneurs who can't afford enterprise marketing tools
- 👩💻 Developers building marketing tools for clients
- 🌍 Anyone who believes marketing automation should be free and open
- Email nurture sequences
- Payment recovery automation
- Razorpay webhook integration
- UTM attribution system
- Google Sheet bidirectional sync
- 9-page analytics dashboard
- Contact lifecycle management
- Campaign performance tracking
- WhatsApp Cloud API integration
- Stripe payment support
- Multi-tenant mode (SaaS)
- AI-powered email copywriting
- Booking system (Cal.com alternative)
Contributions are welcome! Please read our Contributing Guide and Code of Conduct.
# Fork → Clone → Branch → Code → PR
git checkout -b feature/your-feature
git commit -m "Add: your feature"
git push origin feature/your-featureMIT — use it, modify it, ship it. Free forever.
"I'm a solo entrepreneur from India. I needed marketing automation for my coaching clients but couldn't afford HubSpot or ActiveCampaign. So I built Coach Automation Kit with AI as my development partner. No team, no funding — just one person and an AI. Now I'm open-sourcing it so every coach and solopreneur can have enterprise-grade automation for free."
If Coach Automation Kit saves you money, give it a ⭐
Made with ❤️ in India
