GitHub - mazba-ahamad/Uplift-Modeling-for-Treatment-Non-Responders-through-Multifaceted-Intervention-for-Cost-Optimization: A modified uplift modeling technique to convert "treatment nonresponders" to "responders" is proposed through multifaceted interventions in market campaigns. · GitHub

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Uplift Modeling for Treatment Non-Responders through Multifaceted Intervention for Cost- and Time-Optimization

This framework explains four most critical concerns of marketing campaign design.

i) Predicting Consumer Behaviors

ii) Converting Treatment Non-responders

iii) Minimizing Conversion Time Gap

iv) Minimizing Per Capita Campaign Expenditure

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A modified uplift modeling technique to convert "treatment nonresponders" to "responders" is proposed through multifaceted interventions in market campaigns.

cost-minimization cost-optimization market-campaign marketing-campaign multifaceted-intervention non-response stata treatment-effects uplift uplift-modeling

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