This repository contains my assignments for the Customer Analytics with R course.
It includes datasets and R scripts used for analysis.
- Analyse customer data to find patterns and trends.
- Segment customers based on behaviour and demographics.
- Visualise key insights using R packages like ggplot2 and dplyr.
- Apply basic predictive analytics to understand customer lifetime value or churn.
├── data/ # Datasets used in the assignments
└── src/ # R scripts for analysis- Make sure R is installed: CRAN
- Install required packages (if needed):
install.packages(c("tidyverse", "ggplot2", "dplyr"))Open and run the R scripts in src/ in order.
Each script corresponds to a specific assignment.
Visualizations and outputs are generated when running the scripts.