Customer Analytics with R

📌 Overview

This repository contains my assignments for the Customer Analytics with R course.
It includes datasets and R scripts used for analysis.

🎯 Objectives

• Analyse customer data to find patterns and trends.
• Segment customers based on behaviour and demographics.
• Visualise key insights using R packages like ggplot2 and dplyr.
• Apply basic predictive analytics to understand customer lifetime value or churn.

🗂️ File Structure

├── data/ # Datasets used in the assignments
└── src/ # R scripts for analysis

⚙️ How to Use

1. Make sure R is installed: CRAN
2. Install required packages (if needed):

install.packages(c("tidyverse", "ggplot2", "dplyr"))

Open and run the R scripts in src/ in order.

📚 Notes

Each script corresponds to a specific assignment.

Visualizations and outputs are generated when running the scripts.