polish improving docs

Author: ethanpalm

analytics/improving-docs.mdx

@@ -10,31 +10,21 @@ Improve your docs based on quantitative and qualitative data from your analytics
 Combine information from multiple analytics sources to get a holistic view of your documentation.
 
 ### Correlate traffic and satisfaction
-- High traffic + low feedback scores = Popular pages with a bad user experience. Prioritize fixing these pages. 
-- Low traffic + high feedback scores = 
-hidden gems worth promoting or expanding
-- High traffic + high feedback scores = your documentation's greatest hits
+- **High traffic and low feedback scores**: Popular pages with a poor user experience. Prioritize improving these pages.
+- **Low traffic and high feedback scores**: Documentation that is working well, but might not be discoverable. Consider promoting these pages.
+- **High traffic and high feedback scores**: Your documentation's greatest hits. Review these pages for ideas to improve the rest of your content.
 
 ### Match search intent with content performance
-- High search volume + low page views = discoverability problem
-- Popular search terms + low-confidence results = content gap opportunity
-- Top searches + negative feedback on matching pages = content quality issue
+- **High search volume and low page views**: Discoverability problems. Consider moving these pages or reviewing their frontmatter.
+- **Popular search terms and low-confidence results**: Content gap opportunity. Consider adding more content or new content on these topics.
+- **Top searches and negative feedback on matching pages**: User experience issues. Review the pages to see if they solve the user need that is being searched for.
 
-### Identify user journey problems
-- Popular referrer sources + high bounce rates = landing page mismatch
-- Frequent searches + immediate negative feedback = users can't find what they need
-- High code snippet feedback + low page ratings = implementation examples need work
-
-### Find strategic opportunities
-- Rising search trends + no existing popular pages = new content opportunities
-- Declining traffic + stable positive feedback = promotion/SEO needed
-- Consistent negative feedback across referrer sources = fundamental content issues
-
-## Putting insights into action
+## Put insights into action
 
 Use these cross-analytics patterns to prioritize your documentation improvements:
 
-- **Fix high-impact problems first**: Popular pages with poor feedback scores affect the most users
-- **Fill verified content gaps**: Low-confidence searches with high volume indicate clear user needs
-- **Promote hidden successes**: High-rated pages with low traffic deserve better discoverability
-- **Align search and content**: Ensure your most-searched topics have comprehensive, well-organized pages
+- **Fix high-impact problems first**: Popular pages with poor feedback scores affect the most users.
+- **Fill verified content gaps**: Low-confidence searches with high volume indicate unmet user needs.
+- **Respond to user feedback**: Contextual and code snippet feedback can identify specific areas for improvement.
+- **Align search and content**: Ensure your most-searched topics have comprehensive, well-organized pages.
+- **Monitor rising search trends with no existing popular pages**: New content opportunities.