no-jira: update template to quote names

[patrickdillon]

I always forget the expected format, and always fail the linter on this one. I think something like this would be a useful guide.

[openshift-ci-robot]

@patrickdillon: This pull request explicitly references no jira issue.

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I always forget the expected format, and always fail the linter on this one. I think something like this would be a useful guide.

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