[FSSDK-10950] refactor ODP implementation (#973) #939

Job	Run time
crossbrowser_and_umd_unit_tests	6h 0m 13s
lint	55s
unit_tests (16)	1m 42s
unit_tests (18)	1m 25s
unit_tests (20)	1m 21s
unit_tests (22)	1m 25s
fullstack_production_suite / test	5s
integration_tests / test	5s
lint_markdown_files / lint	58s
Coveralls coverage	3s
	6h 8m 12s

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