[FSSDK-11035] refactor thrown exceptions to use OptimizelyException #973

Job	Run time
crossbrowser_and_umd_unit_tests	6h 0m 15s
lint	1m 1s
unit_tests (16)	1m 3s
unit_tests (18)	1m 3s
unit_tests (20)	1m 3s
unit_tests (22)	47s
integration_tests / test	4s
fullstack_production_suite / test	4s
lint_markdown_files / lint	53s
Coveralls coverage	0s
	6h 6m 13s

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