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Add link to Google Ads tracking guide #568

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metmarkosaric merged 1 commit into from
Dec 3, 2024
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Add link to Google Ads tracking guide #568

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2 changes: 2 additions & 0 deletions docs/top-referrers.md
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Expand Up @@ -91,6 +91,8 @@ Here's an example of how to tag your links: `yourdomain.com?utm_source=adwords&u

To isolate your UTM-tagged clicks from other clicks, you can segment the traffic by using the "**UTM Medium**", "**UTM Source**" (here you can also see any traffic tagged with "ref" and "source" parameters), "**UTM Campaign**", "**UTM Content**" and "**UTM Term**" sections in the "**Campaigns**" tab of the "**Top Sources**" report.

P.S. If you are looking to specifically track Google Ads with Plausible, you can also go through [this guide](https://plausible.io/blog/google-ads-tracking).

### gclid and msclkid marketing parameters

If the UTM tag is not present within the link, Plausible also looks for "gclid" (Google Click ID in Google Ads) and "msclkid" (Microsoft Click ID in Microsoft Ads, formerly Bing Ads) tags which are special paid marketing parameters. You can view and filter these within the "**UTM Medium**" section of the "**Top Sources**" report.
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