prebid · pratik-chavan-advertising-dot-com · Feb 25, 2025 · Mar 18, 2025
diff --git a/dev-docs/bidders/advertising.md b/dev-docs/bidders/advertising.md
@@ -0,0 +1,111 @@
+---
+layout: bidder
+title: Advertising.com
+description: Prebid Advertising.com Bidder Adapter
+pbjs: true
+pbs: true
+biddercode: advertising
+tcfeu_supported: false
+usp_supported: true
+userIds: all
+media_types: banner, video
+coppa_supported: false
+gpp_supported: true
+schain_supported: true
+dchain_supported: false
+safeframes_ok: true
+pbs_app_supported: true
+deals_supported: false
+floors_supported: true
+fpd_supported: false
+ortb_blocking_supported: false
+multiformat_supported: will-bid-on-any
+prebid_member: false
+gvl_id: none
+sidebarType: 1
+---
+
+### Note
+
+The Advertising.com bidder adapter requires setup and approval from Advertising.com. Please reach out to your account manager for more information and to start using it.
+
+### Configuration
+
+Advertising.com requires that `iframe` is used for user syncing.
+
+Example configuration:
+
+```javascript
+pbjs.setConfig({
+  userSync: {
+    filterSettings: {
+      iframe: {
+        bidders: '*', // represents all bidders
+        filter: 'include'
+      }
+    }
+  }
+});
+```
+
+### DFP Video Creative
+To use video, setup a `VAST redirect` creative within Google Ad Manager with the following VAST tag URL:
+
+If using the new `advertising` adapter with x9.x or later:
+
+```text
+https://track.technoratimedia.com/openrtb/tags?ID=%%PATTERN:hb_uuid_imds%%&AUCTION_PRICE=%%PATTERN:hb_pb_imds%%
+```
+
+If using the legacy `imds` adapter with x8.x or later:
+
+```text
+https://track.technoratimedia.com/openrtb/tags?ID=%%PATTERN:hb_uuid_imds%%&AUCTION_PRICE=%%PATTERN:hb_pb_imds%%
+```
+
+If using the legacy `synacormedia` adapter with v7.x or earlier:
+
+```text
+https://track.technoratimedia.com/openrtb/tags?ID=%%PATTERN:hb_uuid_synacormedia%%&AUCTION_PRICE=%%PATTERN:hb_pb_synacormedia%%
+```
+
+### Bid params
+
+{: .table .table-bordered .table-striped }
+| Name | Scope | Description | Example | Type |
+| ---- | ----- | ----------- | ------- | ---- |
+| `seatId` | required | The seat ID from Advertising.com. This will be the same for all ad units. | `'prebid'` | `string` |
+| `tagId` | required | The placement ID or tag ID from Advertising.com. | `'demo1'` | `string` |
+| `placementId` | optional | Legacy parameter replaced by `tagId` | `'demo1'` | `string` |
+| `bidfloor` | optional | Legacy parameter for floor price for the request. Replaced by [Price Floors Module](/dev-docs/modules/floors.html) | `0.1` | `float` |
+
+### Example Ad Unit
+
+```javascript
+var adUnits = [{
+    "code": "test-div",
+    "mediaTypes": {
+        "video": {
+            "pos": 1,
+            "playerSize": [300, 250],
+            "context": "instream",
+            "mimes": ["video/mp4"],
+            "protocols": [2, 3, 5, 6, 7, 8],
+            "playbackmethod": [2],
+            "skip": 0,
+            "minduration": 15,
+            "maxduration": 30,
+            "startdelay": 0,
+            "linearity": 1
+        }
+    },
+    "bids": [{
+        "bidder": "advertising",
+        "params": {
+            "seatId": "prebid",
+            "tagId": "demo1",
+            "bidfloor": 0.20
+        }
+    }]
+}]
+```
diff --git a/dev-docs/bidders/imds.md b/dev-docs/bidders/imds.md
@@ -1,7 +1,7 @@
 ---
 layout: bidder
 title: iMedia Digital Services (iMDS)
-description: Prebid iMedia Digital Services Bidder (iMDS) Adapter
+description: Prebid iMedia Digital Services Bidder (iMDS) Adapter (replaced by "Advertising.com")
 pbjs: true
 pbs: true
 biddercode: imds
@@ -27,7 +27,7 @@ sidebarType: 1
 
 ### Note
 
-The iMedia Digital Services bidder adapter requires setup and approval from iMedia Digital Services. Please reach out to your account manager for more information and to start using it.
+The iMedia Digital Services (iMDS) bidder adapter has been renamed to the [Advertising.com](/dev-docs/bidders/advertising.html) adapter, using a bidder code of `advertising`. Please update your implementation accordingly. This bidder adapter requires setup and approval from Advertising.com. Please reach out to your account manager for more information and to start using it.
 
 ### Configuration
 
@@ -51,7 +51,13 @@ pbjs.setConfig({
 ### DFP Video Creative
 To use video, setup a `VAST redirect` creative within Google Ad Manager with the following VAST tag URL:
 
-If using the new `imds` adapter with x8.x or later:
+If using the new `advertising` adapter with x9.x or later:
+
+```text
+https://track.technoratimedia.com/openrtb/tags?ID=%%PATTERN:hb_uuid_imds%%&AUCTION_PRICE=%%PATTERN:hb_pb_imds%%
+```
+
+If using the legacy `imds` adapter with x8.x or later:
 
 ```text
 https://track.technoratimedia.com/openrtb/tags?ID=%%PATTERN:hb_uuid_imds%%&AUCTION_PRICE=%%PATTERN:hb_pb_imds%%

diff --git a/dev-docs/bidders/synacormedia.md b/dev-docs/bidders/synacormedia.md
@@ -1,7 +1,7 @@
 ---
 layout: bidder
 title: Synacor Media
-description: Prebid Synacor Media Bidder Adapter (replaced by "imds")
+description: Prebid Synacor Media Bidder Adapter (replaced by "Advertising.com")
 pbjs: true
 pbs: true
 biddercode: synacormedia
@@ -22,9 +22,9 @@ multiformat_supported: will-bid-on-any
 prebid_member: false
 gvl_id: none
 sidebarType: 1
-pbjs_version_notes: use imds after 8.0
+pbjs_version_notes: use imds after 8.0 and advertising after 9.0
 ---
 
 ### Note
 
-The Synacor Media bidder adapter has been renamed to the [iMedia Digital Services (iMDS)](/dev-docs/bidders/imds.html) adapter, using an bidder code of `imds`. Please update your implementation accordingly.
+The Synacor Media bidder adapter has been renamed to the [Advertising.com](/dev-docs/bidders/advertising.html) adapter, using an bidder code of `advertising`. Please update your implementation accordingly.