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Interactive Tableau executive dashboard analyzing revenue, customers, orders, and sales performance across years, states, brands, categories, and sales representatives.

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Tableau Executive Dashboard

Project Overview

The Tableau Executive Dashboard is an interactive business intelligence dashboard designed to provide senior management with a clear and consolidated view of organizational performance.
It focuses on revenue, customers, orders, profitability, and sales performance across multiple dimensions.

This dashboard helps decision-makers quickly identify trends, top performers, and growth opportunities.

Objectives

  • Provide a high-level executive summary of business performance
  • Analyze revenue trends by year and month
  • Compare performance across states, stores, brands, and categories
  • Identify top customers and top-performing sales representatives
  • Enable data-driven decision-making through interactive visuals

Key Metrics Displayed

  • Total Revenue
  • Total Units Sold
  • Total Orders
  • Total Customers

Dashboard Insights

Revenue Analysis

  • Revenue by Year (2016–2018)
  • Monthly revenue trend analysis
  • Revenue distribution by State
  • Revenue contribution by Store

Product Performance

  • Revenue by Brand
  • Revenue by Product Category
    • Mountain Bikes
    • Road Bikes
    • Cruisers
    • Electric Bikes
    • Cyclocross Bicycles

Customer & Sales Performance

  • Top customers by revenue
  • Revenue generated by each sales representative

Interactive Features

  • Year Filter (2016, 2017, 2018)
  • State Filter
  • Dynamic charts and maps for easy exploration
  • Drill-down capability for deeper insights

Tools & Technologies Used

  • Tableau Desktop
  • Data Visualization & Dashboard Design
  • Business Analytics
  • Interactive Filters & Calculated Fields

Business Value

This dashboard enables executives to:

  • Monitor overall business health at a glance
  • Identify top-performing products, stores, and sales reps
  • Track revenue growth trends over time
  • Support strategic planning with data-backed insights

Tableau Public Link

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Interactive Tableau executive dashboard analyzing revenue, customers, orders, and sales performance across years, states, brands, categories, and sales representatives.

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