0.1.0

What's Changed

New Features 🎉

• Add graphviz function to BaseMMM class by @drbenvincent in #228
• Implement vectorized adstock transformations by @lucianopaz in #221

Bugfixes 🐛

• Resolve MAP fit failing in BetaGeoModel by @larryshamalama in #226

Documentation 📖

• Make docs footer smaller and more responsive by @ricardoV94 in #199
• Update README.md, add CONTRIBUTING.md by @drbenvincent in #204
• Add UML diagrams for overview of the codebase by @drbenvincent in #210
• Add sample datasets for MMM and CLV quickstart examples by @drbenvincent in #223
• Add installation instructions and quickstart to docs by @drbenvincent in #224
• Change ROAS scale in MMM example by @ricardoV94 in #233
• Add more detail to the guide for contributors by @drbenvincent in #229
• Add new guide section to docs by @drbenvincent in #209

Maintenance 🔧

• MMM data_df param renamed to data by @michaelraczycki in #186
• Rename fitting_method to fit_method by @ricardoV94 in #198
• Use numerically stable logp for BG/NBD by @larryshamalama in #184
• Remove reference to previous package name by @wd60622 in #201
• Use MaxAbsScaler instead of MinMaxScaler for Target MMM by @juanitorduz in #227

New Contributors

• @michaelraczycki made their first contribution in #186
• @wd60622 made their first contribution in #201

Full Changelog: 0.0.4...0.1.0