0.7.0

What's Changed

This release comes with great new features and improvements! Among many things, we have:

• Internal MMM refactor to make it customizable!
  • We allow custom adstock and saturation functions.
  • MMM time-varying media-baseline component available!
  • Hierarchical distributions.
• Streamlit explainer app! See https://pymc-marketing-app.streamlit.app/
• CLV API standardization
• RFM segmentation
• Documentation improvements and new examples!

Major Changes 🛠

• Update BetaGeoModel API by @ColtAllen in #709
• User-defined media transformations and custom ordering by @cetagostini in #632
• CLV Plotting API by @ColtAllen in #728
• GammaGammaModel Docstrings and API Standardization by @ColtAllen in #758

New Features 🎉

• v0 Streamlit MMM Explainer App by @louismagowan in #614
• Add BetaGeoBetaBinom Distribution Block by @ColtAllen in #431
• RFM Segmentation by @ColtAllen in #680
• Media transformation sampling & plotting methods by @wd60622 in #734
• Hierarchical Model Configuration by @wd60622 in #743
• Allowing Hierarchical Non Centered Parametrization by @cetagostini in #747
• Creating Time Base component for Media Contribution by @cetagostini in #752

Bugfixes 🐛

• Fix related to column renaming after aggregating test frequency by @IvanUgrin in #698
• model.fit doesn't remove prior samples by @wd60622 in #741
• Deepcopy of posterior to allow second fit call by @wd60622 in #790
• Add prior predictive example notebook by @juanitorduz in #787

Documentation 📖

• Correct BetaGeo docstring example by @wd60622 in #693
• Fix some ParetoNBDModel docstring typos by @Mews in #731
• Minor improvements [MMM] by @juanitorduz in #735
• MMM Component Notebook by @wd60622 in #748
• start addressing sphinx warnings and rendering issues by @OriolAbril in #750
• CLV Modeling Domains and Docstrings by @ColtAllen in #785
• Fix TVP Notebook by @juanitorduz in #793
• docs: Update model_builder.py to resolve warning in documentation build by @c0d33ngr in #797
• Time Varying Media Contribution Notebook by @cetagostini in #778

Maintenance 🔧

• pass kwargs to minimizer by @juanitorduz in #737
• improve tests mmm utils by @juanitorduz in #738
• fix np typing by @juanitorduz in #763
• remove noqa from plots by @juanitorduz in #761
• Run Ruff Notebooks by @juanitorduz in #773
• Run example notebooks CI by @juanitorduz in #791

New Contributors

• @louismagowan made their first contribution in #614
• @IvanUgrin made their first contribution in #698
• @Mews made their first contribution in #731
• @c0d33ngr made their first contribution in #797

Full Changelog: 0.6.0...0.7.0