Digital Marketing Engineer with 7+ years of experience building and optimizing ad technology solutions. I specialize in bridging the gap between creative advertising and technical implementation, focusing on data-driven optimization and automation.
- Ad Analytics & Optimization: Turning campaign data into actionable insights that improve ROI
- Programmatic Advertising: Managing and optimizing programmatic campaigns across multiple platforms
- Creative Tech: Building tools and workflows that enhance ad creative production and performance
- AI in Advertising: Exploring and implementing smart ad solutions for better targeting and personalization
- Revenue Optimization: Maximizing ad revenue through technical optimization and A/B testing
Platforms & Tools:
- Google Ad Manager (GAM)
- Looker Studio
- Figma
- AdPoint
- DrawIO
Languages & Technologies:
- JavaScript (Intermediate)
- HTML & CSS (Intermediate)
- Python (Learning & growing)
- Deepening my Python skills for ad automation and data analysis
- Exploring AI/ML applications in programmatic advertising
- Building tools that streamline ad operations and creative workflows
- Sharing knowledge and contributing to the adtech community
Projects coming soon as I migrate and document my work
- Ad performance analytics and attribution modeling
- Automation in digital advertising workflows
- The intersection of creative technology and programmatic advertising
- Privacy-first advertising solutions
- LinkedIn: https://www.linkedin.com/in/rushin-daniel/
- Email: rushin.daniel@outlook.com
Always learning, always building, always optimizing. 🚀