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feat(tem): antispam policy #4535

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ff1f47a
feat(tem): antispam policy
ldecarvalho-doc Mar 4, 2025
4003986
fix(tem): add new page to menu
ldecarvalho-doc Mar 4, 2025
9485cde
fix(tem): review
ldecarvalho-doc Mar 5, 2025
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4 changes: 4 additions & 0 deletions faq/transactional-email.mdx
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Expand Up @@ -58,3 +58,7 @@ Yes, you can manually unblock any address, even if it is still under the tempora

## What happens if an address on a TEM blocklist becomes valid again?
You can manually unblock the address. Make sure you confirm that the initial cause of the bounce was resolved before doing so to avoid further issues.

## Does Scaleway have an anti-spam policy?

Yes. You can find Scaleway official Transaction Email anti-spam policy in the [contracts](https://www.scaleway.com/en/contracts/) section of the Scaleway website.
20 changes: 20 additions & 0 deletions pages/transactional-email/concepts.mdx
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Expand Up @@ -160,6 +160,26 @@ An SPF record specifies the mail servers that are allowed to send email for your

Transactional Email is a platform that allows you to send transactional emails. Unlike marketing emails (which are mass distributions of the same marketing message to multiple recipients), transactional emails are personalized emails sent to individuals in response to events they have triggered (e.g. password recovery, billing information, delivery updates, etc).

## IP Warm-up

IP warm-up is a gradual process that allows you to build a good reputation for a dedicated IP address by progressively increasing the volume of emails sent.

This helps prevent emails from being marked as spam by email providers.

The process has two phases:

- **Progressive Volume Increase** - During the first few weeks, the number of emails sent is limited and increases in a controlled manner.
- **Monitoring and Adjustments** - Deliverability performance is analyzed, and adjustments are made if necessary.

The IP warm-up process can last between 3 and 6 weeks, depending on the sending volume, adopted practices, and email provider requirements.

Some practices that can be adopted to warm-up an IP address are:
- **Starting out with low volumes** and gradually increasing them according to the recommendations.
- **Sending to engaged recipients** to achieve good click-through and opening rates.
- **Avoid mass sending** from the start to avoid triggering anti-spam filters.
- **Monitor bounce and complaint rates** to adjust your strategy if necessary.
- **Ensure high-quality content** and good targeting to enforce deliverability.

## Webhook Event Type

The Webhook event type defines the type of event that triggered the webhook.
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