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Copy file name to clipboardExpand all lines: src/unify/linked-profiles/linked-audiences.md
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@@ -70,7 +70,7 @@ In the warehouse:
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-`credit_cards.name` is a column in the `credit_cards` table
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-`transactions.count` is a column in the `transactions` table
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Marketers can create hyper-targeted user segmentations by filtering by column values or attributes, such as "Owly Card" and integers.
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Marketers can create hyper-targeted user segmentations filtering by column values or attributes, such as "Owly Card" and integers.
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## Step 1: Build a Linked Audience
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Use the Audience overview page to build or maintain Linked Audiences.
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> info ""
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> Note that [Braze](/docs/connections/destinations/catalog/braze-cloud-mode-actions/#available-presets), [Iterable](/docs/connections/destinations/catalog/actions-iterable/#available-presets), and [Customer.io](/docs/connections/destinations/catalog/customer-io-actions/#available-presets) all have preset mappings.
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> Note that [Braze](/docs/connections/destinations/catalog/braze-cloud-mode-actions/#available-presets), [Iterable](/docs/connections/destinations/catalog/actions-iterable/#available-presets), and [Customer.io](/docs/connections/destinations/catalog/customer-io-actions/#available-presets) all have preset mappings with many of the following steps already configured.
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### Step 2a: Add an actions destination
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> info ""
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> Note that you can't send events before you identify people. Ensure you're making the profile(s) known in the destination before you send events. You can do this by sending an `Audience Membership Changed` event first, or by creating an Identify event in Connections.
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#### Entity Added
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#### Entity added
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Send an action to a destination when an entity associated with a profile matches the audience condition. Select your entity from the **Select entity** dropdown menu.
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Send an action to a destination when an entity associated with a profile matches the audience condition. Use these actions to orchestrate campaigns in other tools.
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Use this action to orchestrate campaigns in other tools.
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Example use cases:
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- Send a reminder to a customer when a credit card associated with their profile has an outstanding balance.
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- Notify a traveler when a flight associated with their profile is delayed.
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- Notify a customer when a product associated with their profile's wishlist is back in stock.
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#### Entity Removed
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#### Entity removed
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Send an event to a destination when an entity assoacited with the profile no longer matches the audience condition. Select your entity from the **Select entity** dropdown menu.
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Send an event to a destination when an entity assoacited with the profile no longer matches the audience condition. Use these events to orchestrate campaigns in other tools.
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Use this action to orchestrate campaigns in other tools.
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Example use cases:
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- Send a confirmation to a customer when a credit card associated with their profile has been paid off.
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- Send a confirmation to the primary doctor when each of their associated patients completes their annual check up.
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#### Audience Entered
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#### Audience entered
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Send a Track event to a destination when a profile matches the audience condition. Use these events to orchestrate campaigns in other tools.
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Example use case:
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- Update a user profile in a destination with the most recent audience membership.
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#### Audience Exited
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#### Audience exited
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Send a Track event to a destination when a profile no longer matches the audience condition. Use these events to orchestrate campaigns in other tools.
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- As you're configuring your event, you can view a preview of the enriched event based on your property selections.
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2. Map your event from your audience to your destination.
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- You can preview what the event will look like in your destination.
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3. After configuring, click **Save**.
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3. After configuring, click **Save** or **Save and enable** to enable your Linked Audience.
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After saving, you'll be redirected to a destination sidesheet where you can view all configured events and their corresponding actions.
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After saving, you'll be redirected to a destination sidesheet where you can view all events and their corresponding actions.
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## Step 3: Confirm the payload in your destination
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