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Copy file name to clipboardExpand all lines: src/engage/audiences/product-based-audiences.md
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## Best practices
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- When mapping events to the model column during the setup process for your [Recommendation catalog](#set-up-your-recommendation-catalog), select the event property that matches the model column. For example, if you are mapping to model column ‘Brand’, select the property that refers to ‘Brand’ for each of the selected interaction events.
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-Because a number of factors (like system load, backfills, or user bases) determine the complexity of an Audience, some compute times take longer than others. As a result,**Segment recommends waiting at least 24 hours for an Audience to finish computing**before you resume working with the Audience.
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-When you complete your audience creation, the status will display as "live" with 0 customers. This means the audience is still computing, and the model is determining which customers belong to it.**Segment recommends waiting at least 24 hours for the audience to finish computing.**Once the computation is complete, the audience size will update from 0 customers to reflect the finalized audience.
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- As the size of your audience increases, the propensity to purchase typically decreases. For example, an audience of a hundred thousand people that represents the top 5% of your customers might be more likely to purchase your product, but you might see a greater number of total sales if you expanded the audience to a million people that represent the top 50% of your customer base.
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