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src/engage/content/email/template.md

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Only send messages to subscribed users. Learn more about [User Subscriptions](/docs/engage/user-subscriptions/) in Twilio Engage.
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## Clone an Email template
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You can clone existing Email templates to edit and use in your message campaigns.
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To clone a template, navigate to the Templates page (**Engage > Content**). You can also clone from the Overview page of an individual template.
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1. Click the **...** icon.
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2. Select **Clone**.
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3. Enter a template name.
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4. Click **Clone** to save the template.
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After you clone a template, you can edit it from the Templates page.
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## Next steps
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View some [email deliverability tips and tricks](https://docs.sendgrid.com/ui/sending-email/deliverability){:target="blank"} from SendGrid.

src/engage/content/sms/template.md

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> info ""
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> To learn more about profile traits, visit Segment's [Computed Traits](/docs/engage/audiences/computed-traits/) and [SQL Traits](/docs/engage/audiences/sql-traits/) documentation.
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## Clone an SMS message template
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You can clone existing SMS templates to edit and use in your message campaigns.
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To clone a template, navigate to the Templates page (**Engage > Content**). You can also clone from the Overview page of an individual template.
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1. Click the **...** icon.
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2. Select **Clone**.
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3. Enter a template name.
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4. Click **Clone** to save the template.
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After you clone a template, you can edit it from the Templates page.
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## SMS best practices and limitations
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### Include an SMS opt-out message

src/engage/journeys/step-types.md

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## Actions steps
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With the Journey actions steps, you can send marketing campaigns to groups of users and deliver Journey information to downstream tools.
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With Journey actions steps, you can send marketing campaigns to groups of users and deliver Journey information to downstream tools.
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> info "Channels Steps"
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> The Send an Email and Send an SMS steps are only available on Engage Premier.
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### Show an ad
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### Send an email
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The **Show an ad** step lets you send users to an advertising destination. You can also configure exit settings that remove users from the ad step after specific periods of time.
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For example, you may want to show an ad for only one week to users who abandoned a cart during a purchase. With the Show an ad step, you can remove users from the ad destination seven days after they enter it.
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Follow these steps to add a Show an ad step to a Journey:
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1. From the Journey builder, select the **+** icon to add a step, then select **Show an ad**.
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2. Name the step, then select **+ Add destination**.
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4. Choose the ad destination that Segment will sync to.
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5. To specify how long users will remain in the step, choose one of the following options:
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1. If you want users to exit the destination, select the checkbox next to **Remove users from the destination after**. Set a time frame in minutes, hours, days, or weeks.
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2. If you want users to stay in the ad destination indefinitely, leave the checkbox empty.
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6. Select **Save** to finish creating the step.
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### Channels steps
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The **Send an Email** and **Send an SMS** steps are only available on [Engage Premier](/docs/engage/onboarding/).
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#### Send an email
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Use Twilio Engage to send email as a step in a Journey.
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