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Add Info about GA4 User-Provided Data Collection #6846

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Merged
merged 3 commits into from
Oct 29, 2024
Merged

Add Info about GA4 User-Provided Data Collection #6846

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c53930a
Update index.md - user-provided data feature (GA4)
samkcrespo Jul 22, 2024
258570e
rewording and external link
pwseg Oct 29, 2024
be0daa5
Merge branch 'develop' into samkcrespo-patch-18
pwseg Oct 29, 2024
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4 changes: 4 additions & 0 deletions src/connections/destinations/catalog/actions-google-analytics-4/index.md
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Expand Up @@ -229,5 +229,9 @@ Because [Google's Measurement Protocol API](https://developers.google.com/analyt
The Google Analytics 4 Cloud destination does not support Google Optimize. This destination operates in cloud-mode (sending events from Segment servers to Google Analytics using the Measurement Protocol API), which prevents the required [Optimize SDK](https://support.google.com/optimize/answer/11287798?visit_id=637903946258690719-978290187&rd=1){:target="_blank"} snippet from loading on the page.

### Client/server-side event deduplication

Google doesn't offer guidance around how to deduplicate the same event coming in server and client side. As a result, Segment recommends that you not send the same event into Google Analytics 4 from two different locations such that you would expect Google to deduplicate one of the events out of their pipeline. You can [deduplicate user counts](https://support.google.com/analytics/answer/9355949?hl=en){:target="_blank"} using the `User ID` field, but you cannot deduplicate whole events in the Google platform as far as Segment is aware.

### User-provided data collection

Google offers a beta feature called [User-provided data collection](https://support.google.com/analytics/answer/14077171?hl=en&utm_id=ad){:target="_blank"} that collects data directly from users. Segment doesn't support this feature. Acknowledging the feature policy in your Google Analytics 4 account is permanent, even though you can later disable the data collection itself.