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2 changes: 2 additions & 0 deletions src/_data/catalog/slugs.yml
Original file line number Diff line number Diff line change
Expand Up @@ -225,4 +225,6 @@ destinations:
override: "actions-xtremepush"
- original: "metricstory"
override: "convertly"
- original: "amazon-ads-dsp-and-amc"
override: "actions-amazon-amc"

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@@ -0,0 +1,52 @@
---
title: Amazon Ads DSP and AMC Destination
id: 66543798b2fb3cb3e9ff992c
beta: true
---

{% include content/plan-grid.md name="actions" %}

[Amazon Ads](https://advertising.amazon.com/?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank”} can help you achieve your marketing goals, whether that's building brand awareness, driving sales, or increasing customer loyalty.

The Segment - Amazon Ads DSP and AMC integration allows users to connect their Engage Audiences to Amazon Ads to run ads based on certain attributes & audiences defined in Segment, such as people who have visited your site.

This destination is maintained by Segment. For any issues with the destination, [contact our Support team](mailto:[email protected]).

## Getting started

### Add the destination to your **Engage Space**.


1. From your workspace's [Destination catalog page](https://app.segment.com/goto-my-workspace/destinations/catalog){:target="_blank”} search for "Amazon Ads DSP and AMC".
2. Select Amazon Ads DSP and AMC and click **Add Destination**.
3. Select the **Engage Space** you'd like to add the destination to.
4. Once added, view and input the settings you'd need to complete to configure the destination.
- **Connection**: Click "connect" to authenticate your destination with Amazon.
- **Region**: Select the Amazon Region to deliver data to: NA, EU, or FE.
- **Enable the destination**

### Connect your Engage Audience(s) to the destination.

1. Navigate to the desired Audience in Engage, and select "Add Destination".
2. Select the "Amazon Ads DSP and AMC" destination you configured just created.
4. After adding to the Engage audience, click on the destination from the audience page to view and complete the [audience-specific settings](https://advertising.amazon.com/API/docs/en-us/amc-advertiser-audience#tag/Audience-Metadata){:target="_blank"}.
- **Advertiser ID**
- [**Country Code**](https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/audiences/audience-management-service#country-code){:target="_blank"}: A 2-character string in the ISO 3166 format that will be applied for all records within the audience. https://www.iso.org/obp/ui/#search
- (Optional) **CPM Cents**: Cost per thousand impressions (CPM) in cents. For example, $1.00 = 100 cents.
- (Optional) **Currency**
- **Description**: The audience description. Must be an alphanumeric, non-null string between 0 to 1000 characters in length.
- **External Audience ID**: The user-defined audience identifier. This should be a unique, user-defined audience identifier (e.g., "audience-id-for-device").
- **TTL**: Time-to-live in seconds. The amount of time the record is associated with the audience.
- Values allowed: [0 .. 34300800 ] (e.g., 2592000 for 30 days, 34300800 for 397 days).
{% include components/actions-fields.html %}

### Configure your Mappings

1. Click on the destination from the audience page, and navigate to "Matching Mappings" from the destination side view.
2. Click "Add mapping".
3. Configure the mapping fields.
4. Save and enable the mapping.
5. Complete! When the audience is computed in Segment, you will see the audience created and records delivered to Amazon.

{% include components/actions-fields.html %}