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Original file line number Diff line number Diff line change
Expand Up @@ -6,6 +6,10 @@ redirect_from: '/connections/destinations/catalog/personas-facebook-ads/'
id: 5a4d24dcc5836400017188f6
engage: true
---
> warning "Deprecation Notice"
> The Facebook Offline Conversions API that backs this destination will be discontinued on May 14, 2025. [Ref](https://developers.facebook.com/docs/marketing-api/offline-conversions/#upload-events). This destination will be deprecated and locked down at the same time.
> Please use [Facebook Conversions API (Actions)](https://segment.com/docs/connections/destinations/catalog/actions-facebook-conversions-api/#purchase) instead.

## Overview

The Facebook Custom Audiences Destination is one of the most popular Engage Destinations. It has a variety of use cases related to suppression, acquisition (using lookalikes), retargeting, and more.
Expand Down Expand Up @@ -78,7 +82,7 @@ Facebook offers the Facebook Pixel, which allows you to retarget these types of
### 1. Authorize Facebook Custom Audiences

- Go to your Space in your Segment Workspace and click Engage Settings.
- Go to the Destinations tab and click “Add Destination”.
- Go to the Destinations tab and click “Add Destination”.
- Select the Facebook Custom Audiences option, and click **Configure Facebook Custom Audiences**.
- Authorize Facebook Ads and select a Facebook account ID to sync to.

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