-
Notifications
You must be signed in to change notification settings - Fork 380
Add Reddit Pixel Docs and minor update to CAPI doc #7758
New issue
Have a question about this project? Sign up for a free GitHub account to open an issue and contact its maintainers and the community.
By clicking “Sign up for GitHub”, you agree to our terms of service and privacy statement. We’ll occasionally send you account related emails.
Already on GitHub? Sign in to your account
Merged
forstisabella
merged 4 commits into
segmentio:develop
from
akhsueh:segment-reddit-pixel-doc
Jul 18, 2025
Merged
Changes from 1 commit
Commits
Show all changes
4 commits
Select commit
Hold shift + click to select a range
91f0c71
Add Reddit Pixel Docs and minor update to CAPI doc
fd13503
Apply suggestions from code review
akhsueh b7be03d
Update src/connections/destinations/catalog/actions-reddit-pixel/inde…
forstisabella 72a32d1
Update src/connections/destinations/catalog/actions-reddit-pixel/inde…
forstisabella File filter
Filter by extension
Conversations
Failed to load comments.
Loading
Jump to
Jump to file
Failed to load files.
Loading
Diff view
Diff view
There are no files selected for viewing
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
32 changes: 32 additions & 0 deletions
32
src/connections/destinations/catalog/actions-reddit-pixel/index.md
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
Original file line number | Diff line number | Diff line change |
---|---|---|
@@ -0,0 +1,32 @@ | ||
--- | ||
title: Reddit Pixel | ||
--- | ||
forstisabella marked this conversation as resolved.
Show resolved
Hide resolved
|
||
|
||
{% include content/plan-grid.md name="actions" %} | ||
|
||
The [Reddit Pixel](https://business.reddithelp.com/s/article/reddit-pixel){:target="_blank"} lets advertisers send Segment events to the Reddit Pixel without any additional manual JavaScript installation. This destination has Segment events pre-mapped to Reddit Pixel events and metadata. You can edit this mapping and create new events - no custom code required. | ||
akhsueh marked this conversation as resolved.
Show resolved
Hide resolved
|
||
|
||
## Getting started | ||
|
||
1. From your workspace's [Destination catalog page](https://app.segment.com/goto-my-workspace/destinations/catalog){:target="_blank”}, find the Reddit Pixel destination and select **Add Destination**. | ||
2. Select the source that will connect to the Reddit Pixel destination. | ||
akhsueh marked this conversation as resolved.
Show resolved
Hide resolved
|
||
3. Open the destination settings and provide your Pixel ID. This can be found in the [Events Manager](https://ads.reddit.com/events-manager){:target="_blank"}. | ||
akhsueh marked this conversation as resolved.
Show resolved
Hide resolved
|
||
4. Configure and map the events you'd like to send to the Reddit Pixel. The destination pre-maps certain Segment events to Reddit Pixel events and metadata, but you can edit these values. You can also set up custom events. | ||
|
||
After enabling the destination, Segment will automatically initialize and load the Reddit Pixel on each page that Segment is tracking based on your mappings. | ||
akhsueh marked this conversation as resolved.
Show resolved
Hide resolved
|
||
|
||
|
||
{% include components/actions-fields.html %} | ||
|
||
## Deduplication with the Reddit Conversions API | ||
|
||
If you implement both the [Reddit Pixel](https://business.reddithelp.com/s/article/reddit-pixel){:target="_blank"} and [Reddit Conversions API (CAPI)](https://business.reddithelp.com/s/article/Conversions-API){:target="_blank"} and the same events are shared across both sources, deduplication is necessary to ensure those events aren’t double-counted. | ||
|
||
The integration automatically pre-maps the Segment `messageId` to the Reddit conversion ID. If you wish to change this, you can pass a different unique conversion ID for every distinct event to its corresponding Reddit Pixel and CAPI event. Reddit will determine which events are duplicates based on the conversion ID and conversion event name. This is the most accurate way to ensure proper deduplication. Reddit recommends this method since there’s less risk of incorrect integration, which can impact attribution accuracy. | ||
|
||
To ensure your events are deduplicated: | ||
- Create a unique conversion ID for every distinct event. You can set this as a random number or ID. Similarly, you could set this to the order number when tracking purchase events. | ||
akhsueh marked this conversation as resolved.
Show resolved
Hide resolved
|
||
- Include the event in the Reddit Pixel and CAPI. | ||
akhsueh marked this conversation as resolved.
Show resolved
Hide resolved
|
||
- Ensure the conversion event name and conversion ID for its corresponding events match. | ||
akhsueh marked this conversation as resolved.
Show resolved
Hide resolved
|
||
|
||
For more information on deduplication, see the [Reddit Event Deduplication documentation](https://business.reddithelp.com/s/article/event-deduplication){:target="_blank"}. |
Add this suggestion to a batch that can be applied as a single commit.
This suggestion is invalid because no changes were made to the code.
Suggestions cannot be applied while the pull request is closed.
Suggestions cannot be applied while viewing a subset of changes.
Only one suggestion per line can be applied in a batch.
Add this suggestion to a batch that can be applied as a single commit.
Applying suggestions on deleted lines is not supported.
You must change the existing code in this line in order to create a valid suggestion.
Outdated suggestions cannot be applied.
This suggestion has been applied or marked resolved.
Suggestions cannot be applied from pending reviews.
Suggestions cannot be applied on multi-line comments.
Suggestions cannot be applied while the pull request is queued to merge.
Suggestion cannot be applied right now. Please check back later.
Uh oh!
There was an error while loading. Please reload this page.