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Identity resolution page review [DOC-1203] #7877

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Sep 9, 2025
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Identity resolution page review [DOC-1203] #7877

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18 changes: 9 additions & 9 deletions src/unify/identity-resolution/index.md
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Expand Up @@ -12,18 +12,18 @@ Identity Resolution sits at the core of Segment. The Identity Graph merges the c
![The Identity Graph merges the complete history of each user into a single profile](images/identity_resolution_1.png)

## Highlights
1. **Supports existing data** — no additional code or set up required
2. **Supports all channels** — stitches web + mobile + server + third party interactions into the same user
3. **Supports anonymous identity stitching** — by merging child sessions into parent sessions
4. **Supports user:account relationships** - for B2B companies, generates a graph of relationships between users and accounts
5. **Real-time performance** - reliable real-time data stream merges with minimal latency
1. **Supports existing data** — no additional code or set up required.
2. **Supports all channels** — stitches web + mobile + server + third party interactions into the same user.
3. **Supports anonymous identity stitching** — by merging child sessions into parent sessions.
4. **Supports user:account relationships** - for B2B companies, generates a graph of relationships between users and accounts.
5. **Real-time performance** - reliable real-time data stream merges with minimal latency.


## Technical highlights
1. **Supports custom external IDs** - bring your own external IDs
2. **Customizable ID Rules** — allows you to enforce uniqueness on select external IDs and customize which external IDs and sources cause associations
3. **Merge Protection** - automatically detects and solves identity issues, like non-unique anonymous IDs and the library problem using the priority trust algorithm
4. **Maintains persistent ID** - multiple external IDs get matched to one persistent ID
1. **Supports custom external IDs** - bring your own external IDs.
2. **Customizable ID Rules** — allows you to enforce uniqueness on select external IDs and customize which external IDs and sources cause associations.
3. **Merge Protection** - automatically detects and solves identity issues, like non-unique anonymous IDs and the library problem using the priority trust algorithm.
4. **Maintains persistent ID** - multiple external IDs get matched to one persistent ID.


## FAQs
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