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6 changes: 3 additions & 3 deletions src/guides/segment-vs-tag-managers.md
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Expand Up @@ -13,10 +13,10 @@ Rather than "firing and forgetting," Segment takes a data-centric, deliberate ap

<table><tbody>
<tr><td></td><td><strong>Segment</strong></td><td><strong>Tag Managers</strong></td></tr>
<tr><td><strong>Core Competency</strong></td><td>Integrates complex tools with minimal effort, stores a complete copy of clickstream data, exports data to SQL databases</td><td>Loads JavaScript into webpages, inserts advertising pixels based on rule settings</td></tr><tr><td><strong>Data Storage</strong></td><td>Stores clickstream data in one comprehensive set; replays historical data into new tools; exports data into SQL databases and internal systems</td><td>Does not store data; cannot load historical data into new tools; cannot translate and load historical data into SQL databases</td></tr><tr><td><strong>Device Compatibility</strong></td><td>Tracks user events in mobile, web, and server environments. Server libraries include Python, Node, Ruby, PHP, .NET, Java, Clojure, Go, Rust and Xamarin</td><td>Operates on web; limited functionality on mobile; does not support server destinations</td>
</tr>
<tr><td><strong>Core Competency</strong></td><td>Integrates complex tools with minimal effort, stores a complete copy of clickstream data, exports data to SQL databases</td><td>Loads JavaScript into webpages, inserts advertising pixels based on rule settings</td></tr><tr><td><strong>Data Storage</strong></td><td>Stores clickstream data in one comprehensive set; replays historical data into new tools; exports data into SQL databases and internal systems</td><td>Does not store data; cannot load historical data into new tools; cannot translate and load historical data into SQL databases</td></tr><tr><td><strong>Device Compatibility</strong></td><td>Tracks user events in mobile, web, and server environments. Server libraries include Python, Node, Ruby, PHP, .NET, Java, Clojure, Go, Rust and Xamarin</td><td>Operates on web; limited functionality on mobile; does not support server destinations</td></tr>
<tr><td><strong>User Interface</strong></td><td>Delivers sleek user experience; automatically translate data for new tools when you enable a destination</td><td>Requires that you configure settings and rules for each pixel to fire</td></tr>
<tr><td><strong>Tool Integrations</strong></td><td>Fully integrates analytics, advertising, email, customer support, marketing automation, usability tracking, error testing, and CRM tools with the flick of a switch</td><td>Manages ad pixels; requires custom engineering work to integrate any other complex tool</td></tr></tbody></table>
<tr><td><strong>Tool Integrations</strong></td><td>Fully integrates analytics, advertising, email, customer support, marketing automation, usability tracking, error testing, and CRM tools with the flick of a switch</td><td>Manages ad pixels; requires custom engineering work to integrate any other complex tool</td></tr>
</tbody></table>

Every organization's data stack and business requirements are unique. Segment also works well in tandem with a tag manager. For example, Segment sends data directly to the [Google Tag Manager (GTM) destination](/docs/connections/destinations/catalog/google-tag-manager/).

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