A comprehensive Power BI dashboard for analyzing Blinkit's sales performance, outlet metrics, and business intelligence across multiple market tiers
This Power BI dashboard provides comprehensive analytics for Blinkit, India's leading last-minute delivery application. The dashboard features interactive filtering capabilities that allow users to analyze performance across different market tiers and outlet configurations.
Complete dashboard showing consolidated performance across all market tiers
Key Metrics (All Markets):
- Total Sales: $1.2M
- Average Sales: $141
- Total Items: 8,523
- Customer Rating: 3.9/5
Dashboard filtered for Tier 1 market performance analysis
Tier 1 Performance Metrics:
- Total Sales: $50.1K
- Average Sales: $149
- Total Items: 337
- Customer Rating: 3.9/5
- Market Focus: Premium urban centers with higher transaction values
Dashboard filtered for Tier 2 market performance analysis
Tier 2 Performance Metrics:
- Total Sales: $35.1K
- Average Sales: $152 (highest average transaction value)
- Total Items: 232
- Customer Rating: 3.9/5
- Market Focus: Secondary cities with optimized transaction efficiency
This Power BI dashboard provides comprehensive analytics for Blinkit's multi-tier market strategy. The dashboard offers detailed insights into sales performance, inventory management, outlet analytics, and customer satisfaction metrics across different market segments, enabling data-driven decision making through interactive visualizations and key performance indicators.
- Multi-Tier Analysis: Performance comparison across Tier 1, Tier 2, and Tier 3 markets
- Dynamic Filtering: Real-time data segmentation by location type, outlet size, and item categories
- Comparative Analytics: Side-by-side performance analysis across different market segments
- Consolidated Sales Tracking: $1.2M total revenue across all markets
- Market-Specific Analysis: Individual tier performance tracking
- Transaction Value Analysis: Average sales ranging from $141-$152 across tiers
- Historical Trends: Time-series analysis from 2012-2022
- Sales Volume: $50.1K (focused on high-value urban markets)
- Product Range: 337 items (curated premium selection)
- Transaction Value: $149 average (premium customer base)
- Market Strategy: Quality-focused approach with premium positioning
- Sales Volume: $35.1K (efficient secondary market penetration)
- Product Range: 232 items (optimized product mix)
- Transaction Value: $152 average (highest efficiency per transaction)
- Market Strategy: Value-optimized operations with high transaction efficiency
- Total Market Coverage: All tier consolidation
- Complete Product Portfolio: 8,523 total items
- Market Penetration: Full geographic coverage analysis
- Strategic Overview: Complete business intelligence perspective
- Fruits and Vegetables: Consistent top performer across all tiers
- Snack Foods: Strong performance in urban markets (Tier 1)
- Household Items: Steady demand across all market segments
- Frozen Foods: Market-specific preferences and performance
- Dairy Products: Essential category with consistent demand
- Size-Based Analysis: Small, medium, and large outlet performance
- Geographic Distribution: Market tier-specific outlet strategies
- Establishment Timeline: Growth patterns across different markets
- Performance Benchmarking: Comparative analysis across outlet types
- Total Sales Revenue: Market-specific and consolidated views
- Average Transaction Value: Tier-wise comparison capabilities
- Product Portfolio Size: Market-optimized inventory analysis
- Customer Satisfaction: Consistent 3.9/5 rating across all tiers
- Market Tier Selection Filter: Dynamic switching between Tier 1, Tier 2, and All markets
- Fat Content Analysis: Low-fat vs regular product performance by market
- Product Category Revenue Breakdown: Market-specific category performance
- Outlet Establishment Timeline: Historical growth analysis by tier
- Geographic Performance Mapping: Tier-wise sales distribution
- Outlet Type Comparative Analysis: Performance metrics by outlet classification
- Market Tier Selection: Tier 1, Tier 2, Tier 3, or All markets
- Outlet Size Filtering: Small, medium, large outlet analysis
- Product Category Selection: Item type-specific analysis
- Time Period Selection: Historical trend analysis
- Outlet Location Type: Geographic performance segmentation
- Platform: Microsoft Power BI Desktop
- Data Integration: Multi-source data consolidation across market tiers
- Visualization Engine: Interactive charts with real-time filtering
- File Format: .pbix (Power BI Project file)
- Data Refresh: Automated daily updates across all market segments
- Performance Optimization: Optimized for large-scale multi-tier data analysis
blinkit-powerbi-dashboard/
│
├── README.md
├── Blinkit_Dashboard.pbix
├── Blinkit_page-0001.jpg # Complete dashboard view
├── dashboard_tier1.jpg # Tier 1 market view
├── dashboard_tier2.jpg # Tier 2 market view
├── data/
│ ├── consolidated_sales_data.csv
│ ├── tier1_market_data.csv
│ ├── tier2_market_data.csv
│ ├── tier3_market_data.csv
│ └── outlet_geographic_data.csv
├── documentation/
│ ├── market_tier_definitions.md
│ ├── kpi_calculations.md
│ ├── filtering_guide.md
│ └── user_manual.pdf
└── analysis/
├── tier_comparison_report.pdf
├── market_penetration_analysis.xlsx
└── performance_benchmarks.csv
| Market Tier | Total Sales | Avg Sales | Items | Rating | Market Strategy |
|---|---|---|---|---|---|
| All Markets | $1.2M | $141 | 8,523 | 3.9/5 | Complete portfolio coverage |
| Tier 1 | $50.1K | $149 | 337 | 3.9/5 | Premium urban focus |
| Tier 2 | $35.1K | $152 | 232 | 3.9/5 | Efficiency optimization |
- Tier 2 Leadership: Highest average transaction value at $152
- Tier 1 Premium: Strong $149 average reflecting urban premium positioning
- Overall Market: Balanced $141 average across all segments
- Tier 1: 337 items (premium curated selection)
- Tier 2: 232 items (efficiency-optimized portfolio)
- Complete Portfolio: 8,523 total items (comprehensive market coverage)
- Universal Excellence: 3.9/5 rating maintained across all market tiers
- Service Standardization: Consistent quality delivery across markets
- Brand Reliability: Strong customer satisfaction regardless of market segment
- Tier-Specific Strategy Development: Data-driven market approach optimization
- Resource Allocation: Performance-based investment decisions across tiers
- Expansion Planning: Market penetration analysis for new tier development
- Inventory Optimization: Market-specific product portfolio management
- Performance Benchmarking: Cross-tier comparative analysis
- Efficiency Tracking: Transaction value optimization across markets
- Multi-Tier Dashboard: Comprehensive executive overview capabilities
- Market Performance Tracking: Real-time tier-specific KPI monitoring
- Strategic Decision Support: Data-driven market strategy development
- Microsoft Power BI Desktop (latest version)
- Multi-tier market data access
- Geographic market segmentation understanding
- Power BI filtering and visualization experience
-
Repository Setup
git clone https://github.com/yourusername/blinkit-powerbi-dashboard.git cd blinkit-powerbi-dashboard -
Power BI Configuration
- Open
Blinkit_Dashboard.pbixin Power BI Desktop - Configure multi-tier data source connections
- Verify market segmentation filters functionality
- Test cross-tier comparative analysis features
- Open
-
Data Integration
- Validate market tier data connectivity
- Configure automated refresh for all market segments
- Test filtering functionality across all tiers
- Verify calculation accuracy for consolidated views
- Market Selection: Use Outlet Location Type filter to select specific tiers
- Comparative Analysis: Switch between "All" view and specific tiers for comparison
- Deep Dive Analysis: Utilize additional filters for granular insights
- Export Capabilities: Generate tier-specific reports as needed
- Start with Overview: Begin analysis with "All" markets view
- Tier Comparison: Use individual tier views for specific market insights
- Filter Combination: Combine multiple filters for advanced analysis
- Regular Refresh: Ensure data currency across all market segments
Contributions to enhance this multi-tier dashboard are welcome:
- Fork the repository
- Create feature branch for market-specific enhancements
- Test across all market tier views
- Submit pull request with comprehensive testing documentation
- Ensure compatibility with existing filtering mechanisms
This project is licensed under the MIT License - see LICENSE.md for details.
- Blinkit analytics team for comprehensive multi-tier market data
- Power BI community for advanced filtering and visualization techniques
- Market research teams for tier-specific insights and validation
- Business intelligence professionals for dashboard optimization guidance
This dashboard demonstrates advanced Power BI capabilities in multi-tier market analysis and interactive business intelligence visualization.