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📊 Operational Analysis of E-Commerce - Power BI Dashboard

📁 Project Overview

This Power BI dashboard presents an operational analysis of an e-commerce platform, focusing on product performance, regional sales, shipping metrics, and customer demographics. It enables stakeholders to gain actionable insights and improve operational strategies.


🖼️ Dashboard Preview

🔼 Top Section

Dashboard Top

🔁 Middle Section

Dashboard Middle

🔽 Bottom Section

Dashboard Bottom


📌 Key Features

🔄 Shipping Analysis

  • Average Shipping Fee by Product
  • Shipping Status Breakdown

📦 Product Performance

  • Sales by Product Category
  • Sales by Individual Products

🌍 Regional Insights

  • Regional Revenue and Customers (Gender-wise)
  • Sales & Shipping Fee by Region and Category

📈 Sales Trends

  • Monthly Sales Pattern
  • Monthly Product Sales Dynamics

🎨 Design Highlights

  • Dark Mode Theme with rich color contrasts
  • Rounded tiles and modern visual styling
  • Organized visual hierarchy and user-friendly layout

🧰 Tools Used

  • Power BI Desktop
  • DAX for Calculated Columns
  • Custom Visuals & Color Themes

📊 Insights Summary

  • Electronics lead sales across all regions.
  • North & West regions dominate in revenue generation.
  • Gender-based regional analysis helps target specific demographics.
  • Monthly trends show sales peaks during January and November.

🛠 Usage Instructions

  1. Open the .pbix file in Power BI Desktop (file not included here).
  2. Use slicers and filters to explore dynamic insights.
  3. Export visuals or integrate into reports and presentations.

📝 License

For educational and portfolio purposes only. Not intended for commercial redistribution.

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dashboard presents an operational analysis of an e-commerce platform, focusing on product performance, regional sales, shipping metrics, and customer demographics. It enables stakeholders to gain actionable insights and improve operational strategies.

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