Target environment

(Google Play) 10,000 downloads

Target active users

DAU = 10,000 * 0.3 * 0.5 = 1,500

• I looked up Download/MAU data, but came to the conclusion that it's "Case by Case"
  • assume 30% of Downloads as active users
• MAU/DAU is 20% for a normal program, but since we are a social network, I assume 50% (Facebook is about 68%, Discord is about 12%)

Set up user information

Group

• Assume each user is in an average of five groups, two of which are active
• Assume each group has 1,500 chat messages
• Assume each group has an average of five members

Challenge

• Assume each user has 10 completed challenges in each group
• Assume each challenge has an average of 20 tasks
• Assume each user has two challenges in progress in each group
• Assume the current challenge has eight failed tasks, eight successful tasks, and four in-progress tasks