Trying to remove friction people already hate.
📍 Jodhpur, Rajasthan, India
📧 officialsohanpaliyal@gmail.com
🔗 LinkedIn • GitHub • Dev.to • X
Frontend Developer with 4.5+ years of experience building scalable, high-performance web applications using React, Angular, TypeScript, and JavaScript.
Strong expertise in UI architecture, state management (Redux Toolkit, RxJS), REST APIs, real-time features, and performance optimization (Core Web Vitals: LCP, FCP, CLS).
I focus on building clean, scalable UI systems and developer-facing products with strong attention to performance and usability.
Frontend: React (18), Angular (v8+), TypeScript, JavaScript (ES6+)
Styling: HTML5, CSS3, SCSS, Tailwind CSS, Bootstrap, Angular Material, MUI
State & Data: Redux Toolkit, RxJS, REST APIs, WebSockets
Tools: Git, GitHub, Firebase, Vite, CI/CD (GitHub Actions)
Performance: Core Web Vitals (LCP, FCP, CLS), Responsive Design, UI Architecture
Ahmedabad, Gujarat | Apr 2024 – Present
- Leading frontend architecture for Simprosys APIs, a multi-channel product feed and campaign management platform for Google, Meta, and Microsoft (Bing).
- Built a Manage Products system with variant-level views, bulk operations, rule-based automation, and smart filtering.
- Developed real-time dashboards for product visibility, campaign insights, and API health monitoring.
- Optimized frontend performance at scale, significantly improving LCP, FCP, and CLS.
- Working closely with backend, product, and QA teams to deliver scalable, production-grade UI systems.
A large-scale eCommerce campaign & product feed management system used to manage catalogs across Google, Meta, and Bing.
Key Contributions
- Designed and implemented scalable UI architecture for complex product & variant management
- Built automation-driven workflows to reduce manual catalog operations
- Delivered real-time analytics dashboards for monitoring campaigns and feeds
- Optimized performance for large datasets and high-traffic environments
Tech Stack React, TypeScript, Redux Toolkit, MUI, TanStack Table, Formik, Yup, WebSockets, Axios, Vite
A personal side project focused on building fast, focused developer & SEO utilities designed for daily workflows.
Highlights
- Collection of dev-focused tools (JSON, formatting, SEO helpers)
- Performance-first architecture with SEO optimization
- Designed to reduce friction in everyday developer tasks
- Actively evolving based on real usage and analytics
Tech Stack React, TypeScript, Vite, Tailwind CSS, SEO optimization, Analytics
- Building high-performance frontend systems
- Scaling developer tools & productivity products
- Improving UX, performance, and retention in real-world applications
⭐ If you find my work interesting, feel free to star my repositories or connect with me!