Refine table of contents

whitepapers/business-value/content/en/toc.md

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-## [Glossary and Background - Existing frameworks and models]({{< relref "glossary" >}})
+## [Introduction]({{< relref "introduction" >}})
 
 - Guide's purpose and audience
-- Open source in modern business
-- Carl-Eric Mols' "Principles for Industrial Open Source"
-- Magnus presentation at FOSSNorth
-- Mozilla archetypes and Heather Meeker's frameworks
 
-## [Engineering Driven vs. Business Driven Open Source]({{< relref "engineering-vs-business-driven" >}})
+## [What is Open Source?]({{< relref "definition" >}})
 
-- Definitions
-- Implementation strategies for business-driven
-- Connecting the two perspectives for a holistic approach
+- The legal definition, plus background on the open source movement
+- The difference between 'legally' open source and the open source philosophy
+- Misconceptions about open source
+(- Description of common practices in open source development)
 
-## [Misconceptions and Challenges]({{< relref "misconceptions_challenges" >}})
+## [Adoption of Open Source Principles]({{< relref "adoption" >}})
 
-- Misconceptions managers have about open source
+- Open source in modern software engineering
+- Open source in modern businesses
+- Engagement levels in open source
+    - Using open source software
+    - Contributing to open source software
+    - Publishing and maintaining open source software
+- Engineering Driven vs. Business Driven Open Source
+    - Definitions
+    - Implementation strategies for business-driven
+    - Connecting the two perspectives for a holistic approach
+
+## [Business benefits of open source software]({{< relref "benefits" >}})
+
+- Engineering benefits
+- Marketing + sales benefits
+- Other business benefits (recruiting, retention, reputation)
+- Difference in business benefits depending on the engagement level (user, contributor, editor)
+- Strategies for maximizing the business benefits of open source
+
+## [The mechanics of Open Source in business]({{< relref "business-drivers" >}})
+
+- drivers
+- archetypes
+- business models
+- Framework for deciding whether your organization should release an internal project as an open source project
+- Open Source is not a business model
+
+## [Buying Open Source]({{< relref "purchasing" >}})
+
+- Open Source in purchasing
+
+## [Addressing Open source downsides]({{< relref "misconceptions_challenges" >}})
+
+- Risks and challenges from using open source software
 - Addressing security concerns and support availability
-- Cyber Resilience Act (CRA) when publishing software
+- Risks and challenges from contributing to open source software
+- Risks and challenges from publishing and maintaining open source software
+    - Cyber Resilience Act (CRA) when publishing software
+- Legislative risks related to open source software
 - How to properly budget or allocate resources for OSPOs?
+- Strategies for minimizing the risks and downsides from open source
+  - general business risk management and Open Source
 
-## [Communicating Engineering Benefits to Business Value]({{< relref "communication_of_benefits_to_business_value" >}})
+## [Communicating open source's value with business stakeholders]({{< relref "communication_of_benefits_to_business_value" >}})
 
-- How to communicate open source benefits to business managers
-- Simplifying complex concepts for managerial understanding
-- resources for managers to engage with open source effectively
+- Adjusting your message according to your audience - not all business stakeholders are the same
+- Focus on the 2 or 3 primary benefits you think this particular project will have; all projects are different
+- Don't hide the drawbacks of open source; be frank about the potential risks and downsides
 
 ## [Case Studies and Success Stories]({{< relref "case_studies_and_stories" >}})
 
-- Neutral collaboration: Stories from organizations like LF Energy's OpenSTEF
-- Real-life examples to cluster open source suppliers to assess if they are open source first
-- Real-life examples that shares a system that enables organizations to assess "What do I want to reach by open-sourcing this?"
+- Neutral collaboration: Stories from organizations like LF Energy's OpenSTEF or from Open Telemetry
+- Case study from open source 'user' organizations
+- Case study from organizations who are engaged contributors
+- Case study from publishers of open source software
 
-## [Future work and conclusion]({{< relref "living_guide_for_business" >}})
+## [Conclusion]({{< relref "living_guide_for_business" >}})
 
-- Creating a living document that evolves with community input
 - Recap of the guide's key points  
+
+## [Glossary]({{< relref "glossary" >}})
+
+- Glossary of terms (don't duplicate https://glossary.todogroup.org)