Removed hyphen from rethink to fix vale warning

Author: eshanrnh

13/umbraco-engage/tutorials/set-up-your-first-ab-test.md

@@ -27,7 +27,7 @@ The first step to setting up an A/B test on your website is to define a solid pl
 This tutorial does not cover defining a plan or what makes a project valid for testing. However, find some general recommendations below.
 
 * **Set a Clear Objective:** Start by defining a specific goal for your A/B test. Knowing what you aim to improve or measure allows you to design the test accordingly. For example, do you want more clicks on a button, a higher conversion rate, or something else?
-* **Ensure a valid amount of data:** A significant amount of traffic and conversions is important to produce reliable results from A/B tests. Use a tool like the Risk Optimization Automation Re-think (ROAR) model to determine whether your website is eligible.
+* **Ensure a valid amount of data:** A significant amount of traffic and conversions is important to produce reliable results from A/B tests. Use a tool like the Risk Optimization Automation Rethink (ROAR) model to determine whether your website is eligible.
 * **Develop a Hypothesis:** Based on your objective, create a clear hypothesis. This should include what change you expect and why. The stronger your hypothesis, the more valuable your test results will be.
 
 Once you have confirmed your website is eligible for testing and defined a clear hypothesis and objective, you are ready to set up the test.