This project presents a Power BI dashboard analyzing key business metrics including total sales, profit, product performance, and customer behavior trends across different regions and years.
A Power BI dashboard that provides insights into sales and customer behavior. It covers sales trends, profit distribution, product category performance, and customer types. Designed to support decision-making with clear, interactive visuals.
- 💰 Total Sales: Overview of revenue performance
- 🧾 Total Profit: Profit contribution by category
- 📍 Sales by Region: Compare sales across East, West, North, and South
- 📅 Year-wise Trends: Analyze growth or decline over time
- 🧺 Product Performance: Best-selling items by revenue
- 🧑🤝🧑 Customer Type: Distribution between new and returning customers
- Power BI Desktop
- DAX (for calculated columns/measures)
- Data Modeling
- Custom Visuals & Filters
Sales & Customer Behavior Dashboard.pdf– Exported visual report- Power BI
.pbixfile (optional, not included)
- Retail and FMCG sales reporting
- Executive dashboards
- Customer retention analysis
- Regional performance comparison
- Visual storytelling for business KPIs