Marketing Skills

Marketing Skills are instructions, scripts, and resources that Codex, Claude Code, Gemini, and other AI agents can use for marketing tasks.

Built by Marvin Vista. Need hands-on help? I help teams build AI-ready marketing systems at 2066 Labs.

Skills

AI Search / Agent Discovery

Skill	Description
agent-discovery-question-map	Turn buyer questions into a prioritized answer-engine inspection map.
ai-answer-visibility-scorecard	Audit how a brand, product, or category appears in AI answers.
prompt-rank-monitor	Track answer-engine rank and mention quality across a repeatable prompt set.
share-of-answer-benchmark	Benchmark answer share against competitors and alternatives.
citation-source-gap-map	Find the proof assets answer engines cite, miss, or distort.
citable-proof-asset-kit	Create citable proof assets for AI answers and search surfaces.
answer-ready-content-brief	Produce briefs for answer-ready pages or docs.
page-schema-indexability-audit	Audit indexability and structured proof for AI discovery.
ai-shopping-feed-optimizer	Improve product inclusion and ranking in AI shopping answers.
agent-action-backlog	Prioritize actions that improve agent discovery and answer inclusion.
ai-referral-roi-readout	Measure AI-search and answer-surface traffic value with attribution caveats.
generative-search-weekly-ops-report	Create a recurring operating report for AI visibility work.
answer-claim-risk-review	Review AI answer text for claim, accuracy, and brand risk.
agent-discovery-content-refresh-plan	Plan content refreshes that improve AI discovery.
agentic-answer-ops-workflow	Design agent-assisted operations for AI answer visibility and remediation.
ai-answer-brand-risk-map	Map AI answer visibility into brand and claim risk actions.
seo-brand-proof-governance	Review SEO and AI-search briefs for proof, brand, and claim readiness.
search-creative-message-bridge	Turn AI answer insights into testable creative messaging.

Creative / Ads / Assets

Skill	Description
offer-angle-mining	Find the strongest campaign angles before writing creative.
creative-brief-from-research	Turn research into a brief for ads, landing pages, or assets.
ad-variant-matrix-builder	Create structured ad variants for controlled creative testing.
visual-asset-prompt-brief	Specify AI-generated visual assets for campaign production.
product-image-qa-brief	Create and QA product imagery for commerce or ads.
catalog-ad-feed-plan	Build repeatable catalog creative from product data.
video-ad-storyboard	Storyboard video ads from campaign inputs and production constraints.
short-form-hook-bank	Build a hook bank for short-form creative testing.
ugc-ad-script-pack	Create UGC-style ad scripts for paid or organic use.
landing-page-message-match	Design landing-page variants matched to ad angles.
competitor-ad-teardown	Analyze competitor ads for testable creative opportunities.
creative-fatigue-refresh-plan	Refresh fatigued creative without resetting the learning loop.
paid-launch-checklist	Prepare a paid campaign for launch with QA coverage.
creative-performance-readout	Analyze creative results and choose next tests.
brand-compliance-creative-review	Review creative before launch, reuse, or paid amplification.
multilingual-creative-localization	Localize campaign creative without losing meaning or compliance.
podcast-audio-ad-read-guide	Create podcast or audio ad copy and read guidance.
multimodal-asset-assembly-brief	Plan multimodal ad assets across formats and review states.
creative-lead-capture-loop	Turn paid or organic creative into a lead-capture operating loop.
creative-agent-production-workflow	Specify agent-assisted creative production with review and handoff gates.
agentic-video-production-workflow	Plan AI-assisted video ad production with review gates.
creative-outbound-message-bridge	Adapt winning creative angles into outbound sequences.
creative-enrichment-personalization-plan	Use enrichment fields to personalize creative without overreaching.
synthetic-creative-test-panel	Stress-test creative concepts with synthetic audience assumptions.
video-seo-content-reuse-plan	Repurpose video production into SEO and social content assets.
chat-creative-conversion-plan	Connect creative promises to inbound chat conversion paths.

Content / Creator / Social

Skill	Description
social-content-calendar-system	Plan social content around repeatable campaign mechanics.
content-repurposing-map	Repurpose long-form or campaign assets across channels.
creator-discovery-scorecard	Find and rank creators or influencers for a campaign.
influencer-outreach-offer-brief	Brief creator outreach and partnership offers with usage terms.
ugc-intake-rights-workflow	Turn UGC into reusable approved assets with rights tracking.
creator-performance-reuse-readout	Decide which creator assets to reuse or renew.
community-ambassador-loop-design	Build an ambassador or advocacy loop with proof generation.
social-listening-insight-brief	Extract marketing insights from social and community signals.
seo-social-content-brief	Create content briefs that work for search and social.
voiceover-localization-workflow	Localize voiceover assets for marketing use with review checks.
event-content-reuse-system	Repurpose event content into campaign assets and follow-up.
community-response-playbook	Create social or community response guidance for repeat questions.

Lead Intelligence / Conversion

Skill	Description
icp-segment-trigger-map	Map ideal segments and buying triggers for campaign action.
account-list-sourcing-brief	Specify how to build a qualified account list.
lead-list-prioritization-scorecard	Prioritize leads before outreach using fit and intent evidence.
account-research-snapshot	Create concise account research for personalized outbound outreach.
enrichment-field-contract	Design enrichment that changes routing or messaging.
buying-signal-listener-spec	Detect buying intent from observable signals and route actions.
website-visitor-to-account-workflow	Turn website visits into account-level actions and follow-up.
intent-led-outbound-sequence	Create outbound sequences from intent signals and proof points.
linkedin-prospecting-cadence	Build LinkedIn outreach flows for target accounts.
multichannel-prospecting-orchestration	Coordinate prospecting across channels with owner handoff rules.
reply-intent-triage-rules	Route replies into the right next action.
inbound-chat-qualification-flow	Qualify inbound chat without damaging handoff quality.
demo-booking-friction-audit	Improve the conversion path into booked meetings.
local-business-prospecting-route	Prioritize local prospects for direct outreach and route planning.
event-lead-capture-followup	Convert event leads into follow-up and sales actions.
referral-partner-lead-loop	Create referral or partner lead loops with tracking ownership.
crm-handoff-qa	QA the handoff from marketing signal to CRM action.
sales-marketing-feedback-loop	Use sales feedback to improve targeting and messaging.
agentic-list-building-workflow	Design agent-assisted list building with evidence and routing controls.
audience-list-sync-readiness	Check whether a lead list is ready for audience activation.
visitor-list-routing-plan	Route website visitor signals into list and owner actions.
chat-lead-routing-flow	Move chat-qualified visitors into the right list and follow-up path.
answer-led-list-hypothesis-panel	Use answer gaps to sharpen list hypotheses before outreach.

Research / Audience Simulation

Skill	Description
synthetic-audience-panel-builder	Build a synthetic audience panel with validation limits.
stakeholder-simulation-scenario-plan	Plan stakeholder reaction simulations for launch or message decisions.
survey-instrument-builder	Design surveys that answer a marketing decision.
interview-guide-builder	Create customer, buyer, or stakeholder interview guides.
interview-synthesis-matrix	Turn interviews into a decision-ready matrix with confidence notes.
review-forum-mining-brief	Extract customer language from public or owned feedback.
message-test-scorecard	Evaluate competing messages before launch with explicit scoring.
positioning-claim-map	Clarify positioning against alternatives using claims and proof.
market-segmentation-memo	Segment a market for marketing decisions and channel choices.
customer-journey-evidence-map	Map the buyer journey from evidence and conversion gaps.
audience-intelligence-brief	Convert audience data into campaign decisions and channel choices.
research-decision-memo	Turn research into a decision with confidence and tradeoffs.
synthetic-enrichment-panel	Pressure-test enrichment assumptions before personalization reaches outreach or creative.
local-market-research-brief	Synthesize local market signals into campaign and route decisions.

Lifecycle / Ops / Analytics

Skill	Description
campaign-tracking-plan	Plan campaign tracking before launch with QA ownership.
attribution-diagnostic	Diagnose attribution before making performance decisions from campaign data.
audience-sync-contract	Move audiences between systems reliably with field contracts.
warehouse-audience-activation-plan	Activate warehouse data for campaigns with QA rules.
lifecycle-segmentation-map	Create lifecycle audience segmentation with transitions and owner actions.
whatsapp-sms-conversation-flow	Build messaging campaign flows with compliance and handoff checks.
email-template-system	Create reusable campaign email templates with QA states.
campaign-preflight-qa-checklist	QA campaigns before they go live with rollback coverage.
experiment-readout	Turn campaign or message tests into decisions.
retention-reactivation-loop	Build retention or reactivation loops with lifecycle triggers.
marketing-dashboard-spec	Design dashboards that drive marketing operating decisions.
consent-suppression-rollback-plan	Protect campaign operations with consent and rollback rules.

Marketing Agents / Governance

Skill	Description
marketing-agent-workflow-spec	Specify an AI agent workflow for a bounded marketing job.
agentic-seo-briefing-workflow	Design agent-assisted SEO and answer-ready content briefing.
tool-orchestration-map	Plan tool use inside marketing workflows with fallback paths.
human-approval-ladder	Set approval rules for AI-assisted marketing by risk level.
marketing-output-eval-harness	Evaluate AI-generated marketing output with measurable criteria.
brand-voice-memory	Build reusable brand voice guidance for AI workflows.
prompt-library-maintenance	Maintain prompt libraries for marketing workflows with version notes.
claims-hallucination-review	Review AI marketing for unsupported claims and hallucinations.
ai-workflow-telemetry-plan	Measure AI workflow performance beyond output volume.
internal-knowledge-activation	Activate internal knowledge for marketing AI workflows.
automation-risk-register	Manage risk in marketing automation and AI workflows.

Install

Clone the repo, then run the installer:

git clone https://github.com/marvinvista/marketing-skills.git
cd marketing-skills
./install.sh

To install one skill:

./install.sh prompt-rank-monitor

Manual install:

mkdir -p "$HOME/.codex/skills"
ln -s "$PWD/skills/prompt-rank-monitor" "$HOME/.codex/skills/prompt-rank-monitor"

After installing or updating skills, restart Codex.

License

Each skill folder includes LICENSE.txt.