A curated, battle-tested library of AI prompts for B2B SaaS and adtech sales professionals.
No fluff. No generic advice. Just prompts that work in real sales environments.
AI tools like Claude and ChatGPT are only as good as the prompts you give them. Most salespeople get generic, unusable outputs because they use generic inputs. This library fixes that.
Every prompt here is designed for:
- Specificity over generality
- Revenue context (metrics, stakeholders, verticals)
- Immediate copy-paste usability
Account Research Before Outreach
You are a B2B sales researcher specializing in [VERTICAL].
Research [COMPANY NAME] and return:
1. Their top 3 digital/marketing challenges right now
2. The likely KPIs of their [ROLE] decision-maker
3. A recent company news item (funding, hire, expansion, product launch)
4. One compelling hook I can use in a cold email subject line
Be specific. Avoid generic statements.
Cold Email First Draft
Write a cold email from a Sales Director at a programmatic advertising company
to the VP of Marketing at [COMPANY] in the [VERTICAL] industry.
- Subject line: curiosity-driven, under 8 words
- Body: 3 sentences max
- CTA: one low-friction ask (15-min call or reply to one question)
- Tone: peer-to-peer, no buzzwords, no "I hope this finds you well"
Reference their likely challenge: [INSERT CHALLENGE]
Pre-Call Research Brief
I have a discovery call tomorrow with [NAME], [TITLE] at [COMPANY].
Generate a one-page prep brief including:
1. Company overview (size, vertical, recent news)
2. Likely pain points for their role
3. 5 hypothesis-led discovery questions
4. Potential objections and how to address them
5. What a good next step looks like after this call
Discovery Question Generator
Generate 10 discovery questions for a [ROLE] at a [COMPANY TYPE] company
evaluating [YOUR PRODUCT CATEGORY].
Questions should uncover:
- Current process and tools
- Key frustrations and inefficiencies
- Decision-making process and stakeholders
- Success metrics and timeline
Format: alternating between open-ended and clarifying questions.
Objection Response Builder
I'm a sales director at a SaaS company. I just heard this objection:
"[INSERT OBJECTION]"
Write 3 response options:
1. Empathize and reframe
2. Ask a clarifying question to understand the real concern
3. Share a brief relevant proof point or analogy
Keep each response under 3 sentences. Conversational tone.
Common Objections to Build Your Library:
- "We already work with [Competitor]"
- "Budget is frozen right now"
- "We tried something like this before and it didn't work"
- "Send me some information and I'll review it"
- "I need to check with my team"
Executive Summary Generator
Write a one-page executive summary for a proposal to [COMPANY].
Context:
- Their challenge: [INSERT]
- Our solution: [INSERT]
- Measurable outcomes they care about: [INSERT]
- Proposed investment: [INSERT]
Format: problem → solution → ROI → next step.
Tone: confident and consultative. No jargon.
Follow-Up After No Response
Write a short follow-up email (3 sentences max) after sending a proposal
to [NAME] at [COMPANY] 7 days ago with no response.
- Reference the original proposal briefly
- Add one new value point or relevant insight they haven't seen
- End with a simple yes/no question or easy CTA
Do not apologize for following up.
Deal Health Check Prompt
Here is the current state of a deal I'm working:
Company: [NAME]
Stage: [STAGE]
Key stakeholders: [NAMES/ROLES]
Last interaction: [DATE + SUMMARY]
Stated timeline: [DATE]
Main objections so far: [LIST]
Assess deal health and give me:
1. Red flags I should address
2. Next best action to move this forward
3. Risk of it slipping to next quarter
- Always include context — role, vertical, company size
- Specify the format — bullets, paragraphs, table, email
- Set the tone — peer-to-peer, consultative, direct
- Constrain the length — "under 3 sentences" produces tighter output
- Iterate — add "make it more direct" or "add a stat" to refine
Have a prompt that works well in your sales workflow? Open a pull request or submit an issue. Let's build this together.
Built by Stephan Selinger — Sales Director with expertise in adtech, programmatic, and SaaS GTM. Toronto, Canada.
Last updated: May 2026