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Deprecate and disable budget optimization method & Updating notebook

bugSomething isn't workingSomething isn't working

docsImprovements or additions to documentationImprovements or additions to documentation

maintenance

MMM

tests

Status: Merged (completed).

pymc-labs/pymc-marketingnumber 1832

#1832 In pymc-labs/pymc-marketing;

· by cetagostini was closed on Aug 10, 2025

fix(clv): Improve validation for missing columns in CLVModel

CLV

tests

Status: Merged (completed).

pymc-labs/pymc-marketingnumber 1851

#1851 In pymc-labs/pymc-marketing;

· by aaron1-z was closed on Jul 25, 2025

Updating MMM Budget allocation examples, functionalities and dependencies

docsImprovements or additions to documentationImprovements or additions to documentation

MMM

optimizer

priority: high

tests

Status: Merged (completed).

pymc-labs/pymc-marketingnumber 1849

#1849 In pymc-labs/pymc-marketing;

· by cetagostini was closed on Jul 25, 2025

Migrate to prior module from pymc-extras

Bass modelDealing with the Bass Defusion modelDealing with the Bass Defusion model

CLV

customer choiceRelated to customer choice moduleRelated to customer choice module

deprecation

docsImprovements or additions to documentationImprovements or additions to documentation

maintenance

majorAPI breaking changesAPI breaking changes

MMM

Prior class

tests

Status: Merged (completed).

pymc-labs/pymc-marketingnumber 1767

#1767 In pymc-labs/pymc-marketing;

· by williambdean was closed on Jul 26, 2025

Update and reduce size multi_mmm.nc

bugSomething isn't workingSomething isn't working

docsImprovements or additions to documentationImprovements or additions to documentation

MMM

optimizer

Status: Merged (completed).

pymc-labs/pymc-marketingnumber 1854

#1854 In pymc-labs/pymc-marketing;

· by juanitorduz was closed on Jul 26, 2025

MMM: Fix Scaling Intercept

docsImprovements or additions to documentationImprovements or additions to documentation

MMM

tests

Status: Merged (completed).

pymc-labs/pymc-marketingnumber 1845

#1845 In pymc-labs/pymc-marketing;

· by juanitorduz was closed on Jul 30, 2025

Sensitivity analysis and marginal effects

docsImprovements or additions to documentationImprovements or additions to documentation

MMM

tests

Status: Merged (completed).

pymc-labs/pymc-marketingnumber 1673

#1673 In pymc-labs/pymc-marketing;

· by drbenvincent was closed on Jul 30, 2025

Implement multidimensional scaling approach in regular MMM

docsImprovements or additions to documentationImprovements or additions to documentation

MMM

tests

Status: Merged (completed).

pymc-labs/pymc-marketingnumber 1862

#1862 In pymc-labs/pymc-marketing;

· by cetagostini was closed on Aug 8, 2025

Add <code>rfm_train_test_split</code> example to CLV Quickstart

CLV

docsImprovements or additions to documentationImprovements or additions to documentation

good first issueGood for newcomers . Doesn't require extensive knowledge of the repo and packageGood for newcomers . Doesn't require extensive knowledge of the repo and package

Status: Merged (completed).

pymc-labs/pymc-marketingnumber 1855

#1855 In pymc-labs/pymc-marketing;

· by ColtAllen was closed on Jul 28, 2025

Handle 0-dim channel_xr in create_zero_dataset

bugSomething isn't workingSomething isn't working

MMM

tests

Status: Merged (completed).

pymc-labs/pymc-marketingnumber 1890

#1890 In pymc-labs/pymc-marketing;

· by cetagostini was closed on Aug 15, 2025

Fix grid shape logic in saturation_curves and add tests

bugSomething isn't workingSomething isn't working

MMM

tests

Status: Merged (completed).

pymc-labs/pymc-marketingnumber 1889

#1889 In pymc-labs/pymc-marketing;

· by cetagostini was closed on Aug 17, 2025

Improvements on multidimensional notebook

docsImprovements or additions to documentationImprovements or additions to documentation

MMM

Status: Merged (completed).

pymc-labs/pymc-marketingnumber 1876

#1876 In pymc-labs/pymc-marketing;

· by daniel-saunders-phil was closed on Aug 18, 2025

Updating prior predictive notebook

bugSomething isn't workingSomething isn't working

docsImprovements or additions to documentationImprovements or additions to documentation

Status: Merged (completed).

pymc-labs/pymc-marketingnumber 1897

#1897 In pymc-labs/pymc-marketing;

· by cetagostini was closed on Aug 19, 2025

Support HSGP instance for time_varying_intercept in MMM

API

docsImprovements or additions to documentationImprovements or additions to documentation

enhancementNew feature or requestNew feature or request

MMM

multidimensional

tests

Status: Merged (completed).

pymc-labs/pymc-marketingnumber 1894

#1894 In pymc-labs/pymc-marketing;

· by cetagostini was closed on Aug 19, 2025

Fourier transformation and HSGPs for streamlit app

docsImprovements or additions to documentationImprovements or additions to documentation

MMM

streamlit

Status: Merged (completed).

pymc-labs/pymc-marketingnumber 1898

#1898 In pymc-labs/pymc-marketing;

· by timbo112711 was closed on Aug 20, 2025

lift test requires 'date' in df_lift_test Data Frame with time_varying_media=True

docsImprovements or additions to documentationImprovements or additions to documentation

good second issueBit more involved but still doable for newcomersBit more involved but still doable for newcomers

lift tests

MMM

tests

Status: Merged (completed).

pymc-labs/pymc-marketingnumber 1818

#1818 In pymc-labs/pymc-marketing;

· by timbo112711 was closed on Jul 29, 2025

Refactor <code>ModelBuilder</code> into smaller classes

CLV

customer choiceRelated to customer choice moduleRelated to customer choice module

maintenance

MMM

model componentsRelated to the various model componentsRelated to the various model components

ModelBuilderRelated to the ModelBuilder class and its childrenRelated to the ModelBuilder class and its children

priority: high

tests

Status: Merged (completed).

pymc-labs/pymc-marketingnumber 1870

#1870 In pymc-labs/pymc-marketing;

· by ColtAllen was closed on Aug 20, 2025

Add Fivetran data loaders

API

docsImprovements or additions to documentationImprovements or additions to documentation

enhancementNew feature or requestNew feature or request

maintenance

MMM

tests

Status: Merged (completed).

pymc-labs/pymc-marketingnumber 1887

#1887 In pymc-labs/pymc-marketing;

· by cetagostini was closed on Aug 21, 2025

Add usage examples and documentation to MMM modules

docsImprovements or additions to documentationImprovements or additions to documentation

maintenance

MMM

tests

Status: Merged (completed).

pymc-labs/pymc-marketingnumber 1895

#1895 In pymc-labs/pymc-marketing;

· by cetagostini was closed on Aug 28, 2025

Fix FourierEffect

bugSomething isn't workingSomething isn't working

MMM

tests

Status: Merged (completed).

pymc-labs/pymc-marketingnumber 1909

#1909 In pymc-labs/pymc-marketing;

· by PabloRoque was closed on Aug 27, 2025

Assign coords to multidimensional fit_data

docsImprovements or additions to documentationImprovements or additions to documentation

MMM

ModelBuilderRelated to the ModelBuilder class and its childrenRelated to the ModelBuilder class and its children

multidimensional

tests

Status: Merged (completed).

pymc-labs/pymc-marketingnumber 1902

#1902 In pymc-labs/pymc-marketing;

· by PabloRoque was closed on Aug 30, 2025

Add more Basis implementations for use with EventEffect

docsImprovements or additions to documentationImprovements or additions to documentation

enhancementNew feature or requestNew feature or request

MMM

model componentsRelated to the various model componentsRelated to the various model components

multidimensional

tests

Status: Merged (completed).

pymc-labs/pymc-marketingnumber 1911

#1911 In pymc-labs/pymc-marketing;

· by TeemuSailynoja was closed on Sep 1, 2025

Notebook Budget Allocation Failing

MMM

optimizer

Status: Closed (completed).

#1853 In pymc-labs/pymc-marketing;

· by juanitorduz was closed on Jul 26, 2025